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Email Marketing Executive

CTI Digital
ManchesterHybrid4w ago
Employment
Full-time

About the role

  • We break new ground. You'll work on innovative projects using the latest technologies before they hit the mainstream. We celebrate calculated risks and learn fast from every experiment.
  • We get stuck in together. Genuine collaboration across all departments. Your ideas matter here, regardless of your role or how long you've been with us.
  • We stay curious. Continuous learning is essential. You'll have dedicated time and budget for development, working alongside industry experts who are genuinely invested in your success.
  • We own it. Full accountability and autonomy over your work means you'll build client relationships, see real-world impact, and be recognised when you go the extra mile.

What you’ll be doing

  • Campaign Delivery: Build, test, and deploy end-to-end email campaigns across client accounts, primarily utilising DotDigital and Hubspot.
  • Automation & Journeys: Set up, manage, and continuously optimise automated programs and behavioral customer journeys.
  • Audience Segmentation: Analyse and segment audiences to ensure highly targeted messaging reaches the correct customer at the optimal time.
  • Insights & Reporting: Compile and present regular performance reports, translating data into clear, actionable insights for clients.
  • Client Collaboration: Support and actively contribute to client calls and meetings, building strong, trusted working relationships.
  • Cross-Agency Teamwork: Collaborate with the wider agency on creative briefs, asset requirements, and multi-channel campaign planning.
  • Continuous Innovation: Stay curious about email marketing best practices, changing deliverability landscape, and evolving CRM trends.

What experience you need to be successful

  • Industry Experience: Hands-on experience in email marketing or CRM, ideally developed within a fast-paced agency environment.
  • Platform Confidence: Proven experience using DotDigital with the ability to work independently within the platform.
  • End-to-End Execution: Demonstrated success managing campaigns from initial build and QA testing to deployment and final analysis.
  • Attention to Detail: An analytical eye for spotting errors and maintaining a high standard of quality control before hitting send.
  • Communication Skills: Clear, confident communication style with comfort participating in client-facing calls and presentations.
  • Organisation: Strong organisational skills with the ability to manage multiple account schedules and deadlines simultaneously.
  • Experience with additional automation platforms like HubSpot, Mailchimp, or Salesforce Marketing Cloud.
  • A basic understanding of HTML/CSS for email customisation.
  • Familiarity with lifecycle marketing, customer loyalty strategy, or consumer-facing (B2C) brands.

What's in it for you?

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