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About the role
<h2><strong><span data-contrast="auto">The Role</span></strong><span data-ccp-props="{}"> </span></h2>
<p><span class="TextRun SCXW254579851 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW254579851 BCX0">We are looking for a qualified self-starter to join our company as a</span><span class="NormalTextRun SCXW254579851 BCX0">n</span><span class="NormalTextRun SCXW254579851 BCX0"> </span><span class="NormalTextRun SCXW254579851 BCX0">Email</span><span class="NormalTextRun SCXW254579851 BCX0"> </span><span class="NormalTextRun SCXW254579851 BCX0">Marketing</span><span class="NormalTextRun SCXW254579851 BCX0"> Manager. This individual will develop, manage, and </span><span class="NormalTextRun SCXW254579851 BCX0">optimize</span><span class="NormalTextRun SCXW254579851 BCX0"> lifecycle, transactional and promotional email campaigns, as well as push notifications and SMS. They will be a part of a dynamic and fast-paced team that aims to enrich and foster the relationship with the GTI customer by delivering great experiences through multiple channels at key moments in the customer lifecycle. The position will report to the Director of Shopper Loyalty & Insights and will work closely with the Marketing, Design, Content, Product, Engineering and BI teams.</span></span><span class="EOP SCXW254579851 BCX0" data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></p>
<h2><span data-contrast="none">Responsibilities</span><span data-ccp-props="{"201341983":0,"335559685":-5,"335559739":160,"335559740":240,"335559991":10}"> </span></h2>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Act as Product Owner for customer communication tools (i.e. - Hubspot, Salesforce Email Studio, Spring Big, etc) & the email/text message creation process</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Work closely with Marketing & Brand Teams to align on a cohesive communication strategy, roadmap, and goals and to identify and target customers for relevant and profitable promotional activity</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Build dynamic, highly-targeted messaging and campaigns tailored to distinct buyer personas (i.e. ensuring each audience receives unique content).</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Develop email, push and SMS marketing strategies in promotional, transactional and targeted trigger campaigns across the customer lifecycle.</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Coordinate with designers to create compelling communications and provide direction to internal/external copywriters and graphic designers for creative assets.</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Work closely with the BI team to develop new strategies for targeting customers at an individual level based on customer data and develop processes for data integration and automation.</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Identify opportunities to enhance our customer and patient profiles to accommodate new data capture moments, as well as trigger new workflows</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Create and manage A/B testing across of all aspects of the email strategy to enhance productivity, deliverability, and customer engagement.</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="auto">Work closely with the Engineering team to continuously improve back-end automation and system integrations, as well as enhance the email marketing program by identifying efficiencies & opportunities to leverage features (new, old, 3rd party, etc)</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="10" data-aria-level="1"><span data-contrast="auto">Manage and optimize the current email intake and email creation process</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1"><span data-contrast="auto">Manage the content/communication calendar & ensure all parties are informed on calendar updates</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="12" data-aria-level="1"><span data-contrast="auto">Track performance, measure outcomes and use that information to optimize and iterate as well as communicate insights cross-functionally (e.g. – data reporting, readouts and optimizations)</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="13" data-aria-level="1"><span data-contrast="auto">Actively monitor competitive practices and other industry movements/standards to ensure that the organization is “best-in-class.”</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<h2><span data-contrast="auto">Qualifications </span><span data-ccp-props="{}"> </span></h2>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">4-6 years of Email Marketing experience (retail category experience preferred but not required).</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Must have hands-on marketing automation experience, and able to build email marketing campaigns and workflows within HubSpot or Email Studio</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Audience segmentation experience required</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Subject matter expert on the implementation of data-driven dynamic and personalized content within email.</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Knowledge of HTML & SQL is a plus</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Strategic thinker with the ability to clearly articulate and implement a focused plan.</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Strong communicator with the ability to influence and drive decision making process.</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="auto">Self-starter who can manage multiple projects simultaneously.</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="10" data-aria-level="1"><span data-contrast="auto">Comfortable leveraging analytics to make strategic business decisions on how to iterate and improve the email program.</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1"><span data-contrast="auto">Adept at creating communication flows based on user behavior.</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="12" data-aria-level="1"><span data-contrast="auto">Knowledge of email best practices including subject lines, messaging, segmentation, list management, and deliverability.</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="13" data-aria-level="1"><span data-contrast="auto">Firm understanding of privacy laws including CAN-SPAM, GDPR, TCPA and other email/SMS compliance regulations.</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
<li><span data-contrast="auto">Bachelor’s degree or equivalent practical experience</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":240}"> </span></li>
</ul>
<h2><span data-contrast="none">Additional Requirements</span><span data-ccp-props="{"201341983":0,"335559685":-5,"335559739":160,"335559740":240,"335559991":10}"> </span></h2>
<ul>
<li data-leveltext="•" data-font="Arial" data-listid="2" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Must pass </span><span data-contrast="auto">any and all</span><span data-contrast="auto"> required background checks </span><span data-ccp-props="{"335559737":647,"335559991":374,"469777462":[872,873],"469777927":[0,0],"469777928":[1,1]}"> </span></li>
<li data-leveltext="•" data-font="Arial" data-listid="2" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Must be and remain compliant with all legal or company regulations for working in the industry </span><span data-ccp-props="{"335559737":647,"335559991":374,"469777462":[872,873],"469777927":[0,0],"469777928":[1,1]}"> </span></li>
<li data-leveltext="•" data-font="Arial" data-listid="2" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Must be a minimum of 21 years of age</span><span data-ccp-props="{"335559737":647,"335559991":374,"469777462":[872,873],"469777927":[0,0],"469777928":[1,1]}"> </span></li>
</ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><em>The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.</em></p></div><div class="title">Green Thumb Pay Range</div><div class="pay-range"><span>$95,000</span><span class="divider">—</span><span>$105,000 USD</span></div></div></div>
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