Email Marketing Specialist

The Characteristics

• Agile: You’re nimble. You’re adaptable. You thrive in an environment where priorities can change in an instant.
• Analytical: Your decisions are driven by only one thing: data. You continue to master all the tools necessary to surface insights.
• Collaborative: You enjoy purposeful meetings. You value the contributions and perspectives of your colleagues as much as you do your CEO.
• Curious: You’re eager to learn new concepts and master new skills. There’s no tool that’s useless in your arsenal.
• Disciplined: You never allow the details to slip, understanding that every bit of minutiae forms the bigger picture.
• Enthusiastic: You exhibit a contagious passion for retention marketing.
• Innovative: You develop new approaches to complex problems.
• Perfectionist: You persist until the smallest detail has been optimized. Knows nothing less than 100%.
• Persistent: You’ve never failed. You’ve only experienced speed bumps on your path to success.
• Reliable: You live up to both verbal and written agreements. You can be trusted to work effectively, without oversight.

The Responsibilities and Qualifications

• Develop, maintain, and optimize the retention and conversion strategies on dbrand’s Klaviyo email marketing platform.
  • Transactional flows - onboarding sequences, cart recovery.
  • Acquisition campaigns - product and promotion launches.
  • Engagement campaigns - deliver high value content and experiences .
• A/B test and iterate every aspect of dbrand’s email communication flows and campaigns. 
• Collaborate closely with the Creative team to identify requirements and development of assets (images, videos, brand elements, and copy).
• Plan and deploy campaigns for the launch of all new products, designs, and special or limited edition drops.
• Conduct market research and trend analysis to develop effective campaigns.
• Evaluate, recommend, and drive implementation of new communication platforms (i.e. SMS, Social Messaging, Chatbots, etc.) to further elevate dbrand’s customer communication experience. 
• Regularly report on key business and digital marketing metrics and KPIs. 

• A Bachelor’s Degree in Marketing or Communications or equivalent work experience.
• Proficiency with Email Marketing Platforms (such as Klayvio or similar), including managing customer lists, segmenting, building workflows, and building, testing and reporting email campaigns.
• At least 2 proven years of experience in a D2C Marketing Communications role marketing to substantial audiences.
• Demonstrable experience in executing, managing, and leading the creative, and ongoing optimization of customer acquisition and retention campaigns.
• Experience with A/B and multivariate testing.
• Absolute mastery of analytics tools, including GA and Email Marketing Platform reporting.
• An impeccable communication style - your grasp on the English language is flawless.
• Detail-oriented, self-sufficient, resourceful, organized, and proactive.
• Results driven and able to see the big picture. Keeping a laser focus on many small tests of successes and failures to find the path to a perfected customer experience.
• The instinct to help teammates thrive and the openness to learn from past experiences.
• The ability to solve complex problems (or know where to find the answer).
• Commitment to long-term growth and learning opportunities.
• Insights and engagement with the current state of smartphone and mobile technology.

The Moment of Truth