Events & Channel Marketing Senior Manager

CBTS serves enterprise and midmarket clients in all industries across the United States and Canada. CBTS combines deep technical expertise with a full suite of flexible technology solutions--including Application Modernization, Managed Hybrid Cloud, Cybersecurity, Unified Communications, and Infrastructure solutions. From developing and deploying modern applications and the secure, scalable platforms on which they run, to managing, monitoring, and optimizing their operations, CBTS delivers comprehensive technology solutions for its clients' transformative business initiatives. For more information, please visit www.cbts.com.

Events are a critical growth lever at CBTS/OnX, and our channel partner audience is an important extension of the audiences we already serve. This role is instrumental in how we deliver on our events center of excellence—ensuring every experience we produce reflects our best practices, strengthens the brand, and drives meaningful outcomes—while serving as the connection point that brings the channel partner audience into the programs marketing is already running. Channel is a deliberately bounded, part-time scope: the goal is to work smarter, not harder, by curating and extending existing direct-audience activity rather than building parallel channel programs.

Role Summary

The Events & Channel Marketing Manager owns CBTS/OnX’s most important events end to end—serving as the single point of accountability, or “air traffic control,” for each event from planning through on-site execution and follow-up. Operating within our events center of excellence and in a matrixed marketing team, this role does not personally produce every workstream; instead, it orchestrates and integrates the specialist teams that do, while directly owning the workstreams that hold an event together: logistics, internal communications, project management, budget and timeline, and the interface with the business and its marketing lead.

This is a hands-on, execution-focused role centered on ownership, coordination, and business impact across a wide range of events, including industry conferences, partner events, customer forums, and proprietary experiences. It treats every event as a leverage point to drive business outcomes, maximize the value of our investment, and create meaningful opportunities for the business at every turn. Success is measured less by what this role produces alone and more by whether every workstream owner delivers on time and the event lands as one cohesive, highquality experience.

In addition, this role carries a focused, part-time channel marketing remit. Rather than standing up dedicated channel programs, it folds the channel partner audience into the direct-audience campaigns, content, and events already in motion—maximizing curation and minimizing bespoke production. This is a strategic reset for how we support channel: a lighter, smarter operating model that prioritizes leverage and impact over volume of activity.

Role Responsibilities

• Own assigned events end to end as the event project lead and single point of accountability, from planning through on-site execution and post-event follow-up • Run “air traffic control” across every event—building and maintaining the master project plan, timeline, and budget, and keeping every workstream owner on task and on schedule

• Own all event logistics, vendor and agency coordination, and on-site execution

• Own internal communications for each event, keeping stakeholders aligned on plans, status, and readiness

• Interface with the business and the business’ marketing lead as the primary marketing point of contact for the event

• Serve as a super user of standardized event management tools and platforms across all event types • Build and own event landing pages and registration forms in HubSpot

• Develop client-facing executive email communications for events (rich text, not designed HTML)

• Deliver events in alignment with established event tiering standards and best practices, embodying the events center of excellence in every engagement

• Maintain consistent brand presence and high-quality execution across all events

• Bring a business mindset to every event—looking beyond logistics to identify and activate opportunities that maximize the value of our presence and investment

• Direct and integrate the specialist workstreams that bring each event to life in a matrixed marketing team—coordinating and holding owners accountable rather than producing the work directly, including:

◦ Social and editorial content, produced by the Communications team and activated pre-, during-, and post-event to amplify our presence ◦ Event sales enablement content, produced by the Sales Enablement team

◦ Back-end lead data flow, routing, and measurement integration, owned by Marketing Operations

◦ Development and brand/accuracy QA of event materials, owned by the Content team

◦ Latest positioning, messaging, and stories, provided by the Sales GTM and Customer Insights teams

◦ Alignment with campaign, partner, and regional marketing leads to ensure each event serves their business goals, not just the event itself

• Serve as the part-time channel marketing connection point, with a deliberately scoped remit that extends the channel partner audience into existing direct-audience programs rather than building parallel channel activity, including:

◦ Acting as the dot-connector across the marketing team—scanning the direct-audience campaigns, content, and programs in flight and identifying what is relevant to extend to the channel partner audience

◦ Owning the channel partner distribution list in HubSpot and supporting development of the monthly channel newsletter

◦ Ensuring the channel partner audience is plugged into relevant global, regional, and partner-led campaigns already underway

◦ Partnering with the Sales Enablement team to extend relevant internal sales enablement content to external sales partners

◦ Partnering with the Senior Manager, Partner Marketing as a peer to align funding behind strategic channel marketing events (Partner Marketing owns all MDF; this role collaborates to direct appropriate funds toward channel events)

◦ Driving Tier 1 channel events (maximum six per year), leveraging the events center of excellence and standardized tooling rather than bespoke channel event operations

• Track and report on event execution metrics in line with team performance frameworks

• Support data capture, post-event reporting, and optimization efforts

• Contribute to a culture of continuous improvement by flagging process gaps and sharing learnings

• Collaborate closely with the Head of Events and fellow events team members to ensure aligned, coordinated delivery

What You’ll Bring

• 8-10 years experience executing and owning B2B events and field marketing programs

• Proven ability to run point on complex events in a matrixed organization—coordinating and holding accountable multiple specialist teams without owning them

• Business-oriented mindset with the ability to view events through the lens of pipeline, relationships, and revenue—not just logistics

• Familiarity with channel or partner marketing fundamentals, including MDF and partner enablement, and the judgment to support them with a light, leverage-first touch

• Strong operational mindset with exceptional attention to detail

• Ability to manage multiple workstreams simultaneously in a fast-paced environment

• Familiarity with event management tools and platforms; quick to adopt and master new technology

• Strong cross-functional collaboration and communication skills

• Comfort operating within a deliberately bounded scope—prioritizing curation and reuse over net-new production

• Willingness to travel to support key events and on-the-ground execution

Key Skills — Must Have Written + verbal communication Project management Event Management & Best Practices Stakeholder Management & Influence Without Authority Tool Proficiency & Systems Adoption Cross-functional Collaboration Operational Execution Channel / Partner Marketing Fundamentals Prioritization & Scope Discipline

Due to U.S. Government requirements applicable to foreign-owned telecommunications providers, non-US citizens may be required to submit to an extensive government agency background check which will necessitate disclosure of sensitive Personally Identifiable Information.