Events & Marketing Manager

• Measure attendee, employer, and educator feedback through Net Promoter Score (NPS) and satisfaction surveys. 
• All events are delivered within the allocated budget to ensure profitability. 
• All events are delivered to an excellent operational standard against process playbooks. 
• Student registrations targets met for each relevant event. 

Outcomes

• All assigned internal and external gradireland events (in-person, hybrid and virtual) are delivered to a consistently high standard through structured planning, strong supplier management and seamless on-site execution. 
• Events are executed in alignment with agreed engagement and commercial objectives. 
• Comprehensive pre-, during- and post-event plans are in place, with clear stakeholder communication, risk management and documented learnings embedded into future delivery. 
• Each event demonstrably delivers value for students, employers and the wider business. 
• Conceptualise and develop innovative, commercially viable events and programmes that resonate with student and Gen-Z audiences, blending creative thinking with market insight to drive engagement and revenue growth. 
• Event logistics are provided as a support function to the Go-to-Market & B2B teams 

• Integrated, multi-channel marketing campaigns increase registrations, attendance and engagement across student and employer audiences. 
• Digital, email, content, social and campus marketing activity is coordinated for maximum reach, consistency and impact. 
• Campaign performance, engagement metrics and ROI are tracked and reported, informing optimisation and future investment decisions. 
• Marketing activity supports broader GTM and B2B objectives, contributing to adoption, pipeline and market growth. 

• The annual Irish events calendar is proactively managed, with clear ownership of timelines, budgets, resources and materials. 
• Pre-event briefs and post-event reporting (including analytics, attendee feedback and lessons learned) create visibility and continuous improvement across the business. 
• Event systems and platforms are effectively managed, ensuring seamless user journeys and accurate data capture. 
• Efficiencies and innovations are identified within events and campaign workflows, strengthening operational excellence across the Student Success function. 
• Manage end-to-end budget planning, financial tracking, and record-keeping across all events and marketing activities, ensuring accurate forecasting, timely processing of invoices and purchase orders, and full compliance with internal financial procedures. 

• Work in partnership with the rest of the events team to ensure there is seamless delivery across both markets. 
• Strong working relationships are maintained with GTM, B2B, educator, design, content and marketing teams to ensure coordinated campaign and event execution. 
• Supplier, venue and partner relationships are professionally managed to ensure accountability, clarity and high standards of delivery. 
• Insight, performance data and learnings are proactively shared to support informed decision-making and improved future outcomes. 

Person Specification

• You will bring strong experience in event delivery and integrated marketing within a fast-paced, deadline-driven environment. 
• You will demonstrate commercial awareness and confidence working with performance metrics and reporting dashboards. 
• You will be highly organised, detail-oriented and capable of managing multiple high-profile projects simultaneously. 
• You will have experience delivering large-scale in-person and/or hybrid events. 
• You will be confident managing suppliers, budgets and stakeholder relationships. 
• You will communicate clearly and professionally, both internally and externally. 
• You will bring a genuine interest in improving student outcomes and access to opportunity. 
• Experience within higher education, early careers or youth-focused marketing is highly desirable. 

Other Information

• Permanent role – 37.5 hours per week. Monday to Friday 9am-5:30pm.
• 3-month probationary period.