Senior Executive, Strategic Planning

<h2>This is your chance to be a <strong>Senior Executive, Strategic Planner</strong> who creates <strong>high-performing</strong> digital marketing campaigns. You will manage the entire campaign process, starting with turning client goals into practical and innovative plans.This involves using <strong>strong customer research</strong> to create and run <strong>powerful</strong> <strong>influencer strategies</strong> and overall <strong>communication plans</strong>.</h2> <h2>What You'll Do</h2> <ul> <li>Clarify and analyze briefs provided by the Account Management team to thoroughly understand business challenges and goals, developing proposals aligned with client objectives.</li> <li>Lead the strategic communication planning process based on campaign requirements, leveraging AI and internal tools to optimize task efficiency.</li> <li>Develop and execute influencer marketing strategies: Lead the development of comprehensive influencer marketing strategies aligned with overall business objectives. Identify target audiences, influencer personas, and key performance indicators (KPIs) to measure success.</li> <li>Conduct in-depth research to gain comprehensive consumer insights and market knowledge, ensuring strategic alignment of all campaign executions.</li> <li>Develop compelling presentations and effectively communicate strategic recommendations&nbsp; to both internal teams and clients.</li> <li>Allocate the KOL budget to maximize KPIs and optimize overall campaign impact.</li> <li>Collaborate closely with Account Executives, Creative Planners, and Biddable/Media Buyer teams to deliver successful campaigns.</li> <li>Represent the agency in client meetings by presenting strategies and providing expert consultations.</li> <li>Develop the post-campaign performance report and deliver insights to the stakeholders.</li> </ul> <h2>Who You Are</h2> <ul> <li>Bachelor’s degree in advertising, communication arts, marketing, digital media, or a related field</li> <li>3-4 years of working experience in Communication Strategic Planning or related field</li> <li>In-depth understanding of the digital landscape, key performance indicators, and the ability to propose tracking mechanisms to measure campaign success</li> <li>Exceptional presentation and communication skills</li> <li>Proficiency in measuring campaign performance across various metrics</li> <li>Strong analytical skills and the ability to extract actionable insights from large datasets</li> <li>Ability to thrive under pressure and meet tight deadlines</li> <li>Good communication skills in Thai, with English proficiency</li> <li>Experience in using AI for work is required</li> </ul> <h2><strong>Why You'll Love It</strong></h2> <ul> <li><span style="color: rgb(35, 111, 161);">A<span style="color: rgb(53, 152, 219);">d</span></span><span style="color: rgb(0, 0, 0);"><span style="color: rgb(132, 63, 161);">v</span><span style="color: rgb(185, 106, 217);">a</span><span style="color: rgb(186, 55, 42);">n</span><span style="color: rgb(224, 62, 45);">c</span><span style="color: rgb(230, 126, 35);">e</span><span style="color: rgb(241, 196, 15);">d</span> <span style="color: rgb(22, 145, 121);">A</span></span><span style="color: rgb(45, 194, 107);">I</span> tools for all positions</li> <li>Creative office at Emporium Tower (located at BTS Phrom Phong)</li> <li>Competitive Salary</li> <li>Performance Review (2 times per year)</li> <li>Annual Performance Bonus</li> <li>Annual Paid Leave</li> <li>Marriage, Compassionate, and Parental Leave</li> <li>Health Insurance</li> <li>Social Security</li> <li>Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)</li> <li>TGIF and other fun events at office</li> </ul>