Field Event Associate

Field Marketing Associate (B2B)

Location: New York (Hybrid)
Travel: Up to 40%

 

About the Opportunity

We’re seeking a highly organized, hands-on Field Marketing Associate to join our North America Marketing team. In this role, you’ll partner cross-functionally to support and execute field and event marketing programs that drive engagement and pipeline.

You’ll play a key role in bringing campaigns to life through high-touch events, partner activations, and regional programs - owning logistics, supporting campaign execution, and helping ensure a seamless attendee experience.

 

 

Key Responsibilities

• Event & Program Execution: Own the end-to-end execution of event logistics at conferences, tradeshows and owned programming, including venue sourcing, vendor management, travel coordination, run of show and on-site operations
  
  

• Campaign Support: Support integrated marketing campaigns by activating messaging and content across field programs
  
  

• Audience Development: Manage invitations, registration tracking, and attendee communications to ensure a seamless experience for customers and prospects
  
  

• Project Management: Manage event timelines, budgets, and deliverables to keep programs on track and teams aligned
  
  

• Performance Tracking: Help us prove the "why" by tracking event performance, including meetings booked, pipeline generated, and overall ROI.
  
  

• Scale & Innovate: Don't just follow the playbook- help us write it. You'll contribute to improving and scaling our event processes as we grow

 

 

Who You Are

• 2-3 years of experience in field marketing, demand generation, or event management—ideally within a B2B or tech environment.
  
  

• A creative, results-driven marketer who thrives on crafting memorable, ROI-positive experiences.
  
  

• A master project manager who can juggle multiple initiatives while maintaining sharp attention to detail.
  
  

• A motivated self-starter who works well in fast-paced, evolving environments and enjoys cross-functional collaboration.
  
  

• A collaborator who comes to the table with a can-do attitude and an eagerness to learn
  
  

Skills & Tools

• Familiarity with Salesforce and marketing automation platforms (preferably Marketo)
  
  

• Familiarity with direct mail tools and event management platforms
  
  

• Strong communication and relationship-building skills
  
  

• Ability to manage vendors and budgets effectively