- Employment
- Full-time
- Seniority
- Lead
About the role
The Role
You’ll be Fermi’s first marketing leader — the architect of our brand, our growth engine, and our community.
You’ll shape how millions of students perceive learning, and build the playbook that takes Fermi from a quiet beta to a global phenomenon.
We’re looking for a full-stack marketing founder — equally comfortable brainstorming viral content ideas and modeling funnel metrics. You’ll combine strategy, storytelling, and analytics to make Fermi the most talked-about learning brand of this decade.
What You’ll Do
1. Build the Brand
Define Fermi’s voice and visual identity — a mix of credible, aspirational, and socially viral.
Craft narratives that make AI tutoring feel magical, not mechanical.
Translate product breakthroughs into stories that resonate with students, parents, and educators.
2. Drive Growth
Design and run experiments across acquisition channels — influencer collaborations, referral loops, viral campaigns, and organic social.
Own top-of-funnel metrics: awareness, engagement, and conversion.
Build and scale early growth systems that balance creativity with data.
3. Create Content that Travels
Launch Fermi’s presence on YouTube, Instagram, Reddit, Discord, TikTok, Snapchat, and Twitch.
Produce thumb-stopping videos, explainers, memes, and study challenges.
Work with creators, educators, and students to co-create authentic stories.
4. Build and Nurture Community
Build Fermi’s student and educator community from zero — online and offline.
Turn passionate users into advocates, collaborators, and creators.
Experiment with gamified challenges, group study events, and school-level competitions.
5. Lead with Insights
Run feedback loops with students and teachers to shape marketing strategy.
Turn qualitative insights into quantitative growth hypotheses — and vice versa.
Develop the metrics that define what “Fermi’s impact” looks like.
Requirements
2 to 5 years in consumer tech, social, or edtech marketing — ideally at a fast-growing brand.
Proven experience taking a product from 0→1 in audience and traction.
A deep understanding of Gen Z culture and digital communities.
The ability to switch between creative storytelling and analytical growth thinking.
Exceptional ownership, curiosity, and bias for action.
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