Founding Marketing Lead

About Marble

About the Role

What You'll Do

• Own and optimize existing growth channels, including outbound email to school counselors and staff workshop programs
• Design and run experiments on new acquisition channels — define the hypothesis, set success criteria upfront, analyze results, and scale or kill accordingly
• Build the sequences, messaging frameworks, and targeting infrastructure that make outreach repeatable and scalable
• Explore new channels (ed-tech partnerships, paid acquisition, referral programs, and others) and build the investment case for what works
• Manage contractors and external vendors to extend capacity without adding headcount
• Translate channel performance into clear recommendations for where Marble should invest next

Who You Are

• 6+ years of experience in growth, demand gen, or early-stage marketing, with meaningful time at a startup where you built something from scratch
• You've been an early or founding marketer before, or played a comparable 0-to-1 role and have results to show for it
• You understand SMB and mid-market demand gen: the channels, the unit economics, and the traps
• Analytically strong. You can design a clean experiment, interrogate a funnel, and make a fast prioritization call with incomplete data
• You've managed contractors or external partners to get things shipped
• Low ego and outcome-obsessed with no preferred playbook, just whatever the problem demands
• Comfortable moving fast and making decisions without perfect information
• Mission-driven and energized by improving access to mental health care for kids

Why Marble

• Direct impact on kids' mental health access — this work is meaningful
• Greenfield opportunity to build something from the ground up, with leadership support and a clear growth path
• Small, experienced team that moves fast and takes the work seriously
• Competitive compensation, benefits, and equity

Compensation