Founding Marketing Lead (GTM & Growth)

<p><strong>Location:</strong> Fully Remote</p> <p><strong>Company:</strong> TensorOps</p> <p><strong>Employment Type:</strong> Full-Time</p> <p><strong>TensorOps</strong> is an AI Consulting Company helping top tier organizations design, build, and scale cutting edge AI and ML systems.</p> <p>We work with ambitious teams to turn state of the art AI research into real-world products and infrastructure. Our engineers specialize in modern ML platforms, LLM architectures, and scalable data systems that move companies from experimentation to real impact.</p> <p>We are now building our first dedicated marketing function and are looking for a founding team member who can define how TensorOps goes to market.</p> <p>&nbsp;</p> <h3><strong>About the Role&nbsp;</strong></h3> <p>We are looking for a Founding Technical Marketing Lead to shape and refine TensorOps’ marketing engine from the ground up.</p> <p>This role sits at the intersection of AI, engineering, and go-to-market strategy. You will be responsible for shaping how TensorOps communicates its technical expertise to the market, generating high-quality leads, and building a scalable marketing and sales pipeline.</p> <p>This is not a traditional marketing role. We are looking for someone who understands complex technologies and knows how to translate them into compelling narratives that resonate with technical buyers.</p> <p>You will own top-of-funnel growth, GTM strategy, and pipeline generation, while leading a small team of marketing and sales specialists. As a founding member of the marketing function, you will have the opportunity to define strategy, experiment quickly, and shape the long-term growth of the company.</p> <p><strong>&nbsp;</strong></p> <h3><strong>Responsibilities</strong></h3> <p><strong>Go-To-Market (GTM) Strategy</strong></p> <ul> <li>Define and execute TensorOps’ go-to-market strategy: Shape how TensorOps positions its services in the market and how we reach our target customers.</li> <li>Refine our Ideal Customer Profiles (ICPs): Identify the industries, companies, and technical buyers that benefit most from TensorOps’ expertise.</li> <li>Improve product–market positioning: Continuously refine how we communicate the value of our AI engineering services to technical audiences.</li> </ul> <p><strong>Pipeline &amp; Lead Generation</strong></p> <ul> <li>Generate premium top-of-funnel leads and SQLs: Design strategies that attract high-quality potential customers.</li> <li>Build and manage the marketing-to-sales pipeline: Ensure leads move efficiently from marketing into qualified opportunities.</li> <li>Optimize the funnel: Track performance and continuously improve how leads convert into business opportunities.</li> </ul> <p><strong>Technical Marketing &amp; Content</strong></p> <ul> <li>Develop technical marketing content: Create articles, insights, and thought leadership that resonate with engineering leaders and AI teams.</li> <li>Lead LinkedIn and digital marketing initiatives: Grow TensorOps’ presence and reach through targeted campaigns and strategic content.</li> <li>Translate complex technology into compelling narratives: Communicate technical topics in a way that is engaging and valuable for decision-makers.</li> </ul> <h3>&nbsp;</h3> <h3><strong>Requirements</strong></h3> <ul> <li>At least 10 years of experience in Marketing or a related role</li> <li>Strong understanding of AI, machine learning, or data infrastructure</li> <li>Experience in B2B/B2D technical marketing</li> <li>Proven ability to generate pipeline and SQLs</li> <li>Experience contributing to go-to-market strategies</li> <li>Ability to translate complex technical topics into clear messaging</li> <li>Strong technical writing and storytelling skills</li> <li>Experience with LinkedIn marketing and thought leadership</li> <li>Comfortable working in a startup environment and building processes from scratch</li> <li>Data-driven mindset</li> <li>Experience working with technical audiences (engineers, data scientists, AI teams)</li> </ul> <h3>&nbsp;</h3> <h3><strong>Nice to Have</strong></h3> <ul> <li>Experience organising industry events or conferences</li> <li>Experience running webinars or online technical events</li> <li>Experience building developer or AI communities</li> <li><strong>Network</strong>: An existing network within the AI/ML community</li> </ul> <p>If you’re ready to own GTM, lead a team, and drive real business impact in a highly technical environment, we’d love to meet you!</p>