Back to all jobs
- Seniority
- Lead
About the role
<p><span data-contrast="auto">About the job</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><span data-contrast="auto">Want to know what type of wild we are? The type that knows it is not enough to be different. We are just wild enough to answer the call to make a difference.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><span data-contrast="auto">At Wildtype, we push health and humanity forward with hustle and heart, creative bravery, and radical humanity. We believe everyone is a strategist. Everyone is a creative. Because at some point, everyone is a patient. The rules are not sacred; the outcomes are.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><span data-contrast="auto">We are looking for a </span><strong><span data-contrast="auto">Freelance VP Experience Strategy (UX)</span></strong><span data-contrast="auto"> to lead human-centered healthcare experiences across brands, platforms, and customer ecosystems. This is a senior strategic and hands-on UX role for someone who can move fluidly from insight to execution: research, usability testing, experience strategy, sitemaps, personas, wireframes, prototypes, functional annotations, development partnership, staging QC, and client-ready strategic reporting.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><span data-contrast="auto">This person will sit at the intersection of customer experience strategy, UX, interface and interaction design, healthcare communications, creative, technology, content, analytics, media, SEO/GEO, and emerging technologies. They will help teams design modern, unified experiences for HCPs, patients, caregivers, consumers, and other healthcare stakeholders across websites, CRM/RTE emails, banners, overlays, formulary tools, launch assets, landing pages, and connected digital ecosystems.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto">Inclusivity</span></strong><span data-contrast="auto"> We collaborate without ego, solve problems shoulder-to-shoulder, and speak with kindness and candor. We are committed to building teams where different backgrounds, identities, disciplines, working styles, and lived experiences contribute meaningfully to the work and the workplace.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto">Flexibility</span></strong><span data-contrast="auto"> We are drivers, not passengers. We are accountable, dependable, and calm under pressure, and we support flexible ways of working that help people do their best work while staying connected to clients, teams, deadlines, and the people we do this for.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto">Who We Are</span></strong><span data-contrast="auto"> Wildtype is a healthcare agency built to bring wild ideas to life with rigor and care. We challenge the comfortable, confront complacency, and move brands forward through creative bravery, radical humanity, and work designed to make a real difference.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto">Title</span></strong><span data-contrast="auto">: VP Experience Strategy (UX)</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto">Location</span></strong><span data-contrast="auto">: Remote</span></p>
<p><strong><span data-contrast="auto">Department/Discipline</span></strong><span data-contrast="auto">: Customer Experience Strategy / Experience Strategy, with a specialty in UX, interface, and interaction design</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><span data-contrast="auto">Background</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><span data-contrast="auto">The Freelance VP Experience Strategy (UX) partners with healthcare clients and cross-functional agency teams to design audience-centric experiences that are useful, usable, accessible, measurable, and ready to build. This role is responsible for turning research, analytics, strategic inputs, brand objectives, and customer needs into practical experience direction, then carrying that direction through journey maps, ecosystem plans, sitemaps, wireframes, interaction models, prototypes, functional annotations, development collaboration, and quality control.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><span data-contrast="auto">In addition to a strong background in UX strategy, CX strategy, experience design, service design, or a related digital experience role, this person should have a keen interest in emerging technologies, AI-enabled workflows, agentic orchestration, intelligent design systems, and modern ways of improving research, strategy, documentation, prototyping, and handoff.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><span data-contrast="auto">The Freelance VP Experience Strategy (UX) position reports into SVP, Human Insights & AI Solutions.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><span data-contrast="auto">What You'll Do</span><span data-ccp-props="{"335559739":120}"> </span></p>
<ul>
<li><strong><span data-contrast="auto">Experience vision and strategy</span></strong><span data-contrast="auto">: Define and champion customer experience vision, UX principles, and strategic frameworks across brand-level engagements, ensuring experiences balance user needs, business goals, medical accuracy, regulatory requirements, and measurable value.</span></li>
<li><strong><span data-contrast="auto">Research, testing, and insight</span></strong><span data-contrast="auto">: Plan, conduct, and/or moderate qualitative and quantitative user research and usability testing, then translate findings, analytics, customer insights, and stakeholder input into clear recommendations and client-ready reports.</span></li>
<li><strong><span data-contrast="auto">Journey and ecosystem planning</span></strong><span data-contrast="auto">: Guide customer journey mapping, ecosystem planning, omnichannel experience mapping, information architecture, and experience architecture across digital and connected touchpoints.</span></li>
<li><strong><span data-contrast="auto">UX and interaction design</span></strong><span data-contrast="auto">: Develop sitemaps, user flows, personas, page schematics,level-twointeraction design, wireframes, prototypes, and form/tool flows for HCP, patient, caregiver, and consumer experiences.</span><span data-ccp-props="{"335559685":720,"335559739":120,"335559991":360}"> </span></li>
<li><strong><span data-contrast="auto">Functional documentation</span></strong><span data-contrast="auto">: Write and review functional annotations, functional requirements, URL matrices, responsive behavior notes, interaction rules, staging review notes, and development-ready UX specifications.</span></li>
<li><strong><span data-contrast="auto">Operationalizing insight</span></strong><span data-contrast="auto">: Move insights out of decks and into delivery by translating recommendations into wireframes, design guidance, prototypes, annotations, buildable requirements, and downstream QA criteria.</span></li>
<li><strong><span data-contrast="auto">UX excellence and accessibility</span></strong><span data-contrast="auto">:Identifyfriction points, improve navigation systems, optimize journeys, and champion accessibility, inclusive design, and equitable experiences across digital and omnichannel ecosystems.</span><span data-ccp-props="{"335559685":720,"335559739":120,"335559991":360}"> </span></li>
<li><strong><span data-contrast="auto">Creative and design system guidance</span></strong><span data-contrast="auto">: Guide creative teams in implementing wireframes and interaction models into polished experiences, offering light visual design, intelligent interaction design, service design, scalable design system, andcomponentguidance where needed.</span><span data-ccp-props="{"335559685":720,"335559739":120,"335559991":360}"> </span></li>
<li><strong><span data-contrast="auto">Development partnership and QC</span></strong><span data-contrast="auto">: Collaborate with in-house, third-party, and client-side development teams to clarify requirements, resolve implementation questions, maintain UX fidelity, and QC staging work for functionality, usability, responsive behavior, ISI/safety handling, overlays, CTAs, forms, links, and user flow integrity.</span></li>
<li><strong><span data-contrast="auto">SEO/GEO and discoverability guidance</span></strong><span data-contrast="auto">:Providestrategic guidance for information architecture, semantic page structure, content hierarchy, page intent, SEO/GEO, and experience patterns that support both human users and emerging AI/search behaviors.</span><span data-ccp-props="{"335559685":720,"335559739":120,"335559991":360}"> </span></li>
<li><strong><span data-contrast="auto">Cross-functional and client leadership</span></strong><span data-contrast="auto">: Partner closely with strategy, research, medical, creative, regulatory, analytics, technology, account, project management, media, and client stakeholders; lead workshops, working sessions, executive presentations, and client walkthroughs that create alignment and drive action.</span></li>
<li><strong><span data-contrast="auto">Practice, talent, and business growth</span></strong><span data-contrast="auto">: Mentor UX/CX talent,establishbest practices and frameworks, identify opportunities to expand client relationships, and help shape agency thinking around customer experience, healthcare innovation, AI, and emerging technologies.</span><span data-ccp-props="{"335559685":720,"335559739":120,"335559991":360}"> </span></li>
<li><strong><span data-contrast="auto">Multi-clientworkstream leadership</span></strong><span data-contrast="auto">: Autonomously manage UX workstreams for up to nine active or intermittently active clients, balancing strategic rigor with timelines, launch risk, review cycles, and production realities.</span></li>
</ul>
<p><span data-contrast="auto">What You'll Bring</span><span data-ccp-props="{"335559739":120}"> </span></p>
<ul>
<li><span data-contrast="auto">Advanced-level thinking as a UX strategist, CX strategist, experience strategist, information architect, service designer, product/experience designer, or related digital experience leader, ideally with </span><strong><span data-contrast="auto">7+ years of experience </span></strong><span data-contrast="auto">and the maturity to operate at VP level.</span><span data-ccp-props="{"335559685":720,"335559739":120,"335559991":360}"> </span></li>
<li><span data-contrast="auto">Significant healthcare, pharmaceutical, life sciences, or regulated-industry experience across HCP, patient, caregiver, and consumer audiences.</span></li>
<li><span data-contrast="auto">A strong portfolio or body of workshowcasingcustomer-centered strategy, digital experience transformation, UX deliverables, and measurable business or experience impact.</span><span data-ccp-props="{"335559685":720,"335559739":120,"335559991":360}"> </span></li>
<li><span data-contrast="auto">Deep understanding of user-centered design principles, information architecture, interaction design, accessibility, inclusive design, experience ecosystems, and connected customer journeys.</span></li>
<li><span data-contrast="auto">A strong, varied foundation in digital experience with fluency across web, CRM/RTE, email, banners, mobile/responsive experiences, overlays, forms/tools, SEO/GEO, and development handoff.</span></li>
<li><span data-contrast="auto">Experience conducting, moderating, and synthesizing qualitative and quantitative user research and usability testing.</span></li>
<li><span data-contrast="auto">Skill at translating data, user feedback, customer insights, stakeholder input, and usability findings into recommendations teams can act on.</span></li>
<li><span data-contrast="auto">Strong command of wireframes, prototypes, interaction design, functional annotations, functional requirements, URL matrices, responsive specifications, and development-ready UX documentation.</span></li>
<li><span data-contrast="auto">Advancedproficiencywith Figma and modern experience design workflows, including components, variants, auto-layout, library systems, templates, annotations, responsive frames, and prototypes.</span><span data-ccp-props="{"335559685":720,"335559739":120,"335559991":360}"> </span></li>
<li><span data-contrast="auto">Ability to influence senior stakeholders, guide complex initiatives,facilitatealignment among diverse teams, and mentor junior and senior-level talent.</span><span data-ccp-props="{"335559685":720,"335559739":120,"335559991":360}"> </span></li>
<li><span data-contrast="auto">Ability to guide creative teams and collaborate effectively with in-house, third-party, and client-side development teams without losing sight of usability, accessibility, brand appropriateness, or buildability.</span></li>
<li><span data-contrast="auto">Experience reviewing staging or in-development experiences andidentifyingUX, functional, responsive, accessibility, content, and implementation issues before they become client or launch problems.</span><span data-ccp-props="{"335559685":720,"335559739":120,"335559991":360}"> </span></li>
<li><span data-contrast="auto">Familiarity with healthcare/pharma review environments, including MLR, ISI/safety considerations, accessibility expectations, regulatory constraints, and the practical realities of regulated content workflows.</span></li>
<li><span data-contrast="auto">Familiarity with AI-powered tools,emergingtechnologies, evolving digital engagement models, intelligent workflows, workflow automation, and new tools for research, design, prototyping, and documentation.</span><span data-ccp-props="{"335559685":720,"335559739":120,"335559991":360}"> </span></li>
<li><span data-contrast="auto">Strong presentation, facilitation, communication, storytelling, client relationship management, self-direction, organization, and comfort balancing strategic vision with operational execution in fast-paced environments.</span></li>
</ul>
<p><span data-contrast="auto">Leadership Competencies</span><span data-ccp-props="{"335559739":120}"> </span></p>
<ul>
<li><span data-contrast="auto">Strategic thinking</span></li>
<li><span data-contrast="auto">Client partnership and influence</span></li>
<li><span data-contrast="auto">Talent development</span></li>
<li><span data-contrast="auto">Business acumen</span></li>
<li><span data-contrast="auto">Innovation and change leadership</span></li>
<li><span data-contrast="auto">Collaboration and relationship building</span></li>
<li><span data-contrast="auto">Executive communication</span></li>
<li><span data-contrast="auto">Inclusive leadership</span></li>
</ul>
<p><span data-contrast="auto">Pay Range</span><span data-ccp-props="{"335559739":120}"> </span></p>
<p><span data-contrast="auto">This hourly range reflects the expected rate for this freelance role in the United States. Final rate will depend on factors such as relevant experience, healthcare/pharma expertise, scope of responsibility, engagement structure, availability, and business needs.</span><span data-ccp-props="{"335559739":120}"> </span></p>
<ul>
<li><strong><span data-contrast="auto">$100/hr- $120/hr</span></strong></li>
</ul><div class="content-conclusion"><p><span data-teams="true"><em>Omnicom Health is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our </em><a id="menur1etf" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="https://omnicomhealthgroup.com/privacy-notice" target="_blank"><em>Recruitment Privacy Notice</em></a><em>.</em></span></p></div>
759,000+ hidden jobs like this
omnicomhealth and thousands of companies post here first — often days before LinkedIn or Indeed. Your first 5 applications are free; go Pro to apply without limits.
Everything Pro unlocks:
- Unlimited applications — free stops at 5
- Track every application in one place
- Apply straight to the source, one click
- Save & organize roles you love
- Roles pulled from company boards before the big sites
