General Manager - SF Hub

<p><strong>General Manager - SF Hub</strong></p> <p><strong>About Us</strong></p> <p>Ever is building the future of auto retail. As the first AI-native auto retail platform, we are building the next $100B+ automotive business, starting with electric vehicles. Our AI-native product and operations power our full-stack auto retail business, serving EV buyers and sellers across the nation, both online and offline.</p> <p><strong>About the Role</strong></p> <p>The General Manager is the senior operational leader at Ever’s San Francisco hub. You will own the full customer-facing deal lifecycl —from first contact through funding and title — and are accountable for the performance, culture, and daily execution of four verticals: Sales, BDC, Finance &amp; Insurance, and Business Office / Title &amp; Registration. This role reports directly to the VP of Operations and requires full-time, on-site presence at the SF hub.</p> <p><strong>Key Responsibilities</strong></p> <p><strong>Sales Leadership</strong></p> <ul> <li><strong>Deal Volume &amp; Margin: </strong>Own retail deal volume targets for the SF market. Hold the Sales Manager and consultants accountable to closing ratios, front-end margin per unit, and customer experience scores.</li> <li><strong>Sales Process: </strong>Drive a consistent process from lead to delivery. Monitor pipeline health, stage-by-stage conversion, and days-to-close across the team.</li> <li><strong>Deal Quality: </strong>Review deals in progress and post-close for margin integrity, proper structure, and process adherence. Coach the Sales Manager on unit economics and objection handling.</li> <li><strong>Funnel Gaps: </strong>Identify and address breakdowns in the sales funnel before they become pattern issues.</li> </ul> <p><strong>BDC &amp; Lead Operations</strong></p> <ul> <li><strong>Pipeline Performance: </strong>Oversee BDC inbound and outbound pipeline. Hold the BDC Manager accountable to contact rate, appointment set rate, and show rate.</li> <li><strong>CRM &amp; Process Hygiene: </strong>Ensure lead routing, CRM data integrity, and scripting are current and consistently applied across the team.</li> <li><strong>Alignment: </strong>Partner with pricing and inventory functions to align lead flow and vehicle positioning with BDC capacity and conversion performance.</li> </ul> <p><strong>Finance &amp; Insurance (F&amp;I)</strong></p> <ul> <li><strong>Back-End GPU: </strong>Own back-end gross profit per unit targets across product penetration, financing conversion, and chargeback rate.</li> <li><strong>Compliance: </strong>Ensure every deal meets lender guidelines, state regulations, and internal compliance standards. Deal-level compliance is non-negotiable.</li> <li><strong>Leading Indicators: </strong>Monitor funding time, deal kickbacks, and stipulation clearance rates as the primary health signals for F&amp;I operations.</li> <li><strong>Capacity &amp; Structure: </strong>Identify constraints in F&amp;I staffing or role definition and escalate to the VP of Operations before they affect throughput.</li> </ul> <p><strong>Business Office / Title &amp; Registration</strong></p> <ul> <li><strong>SLA Performance: </strong>Ensure title and registration processing meets defined SLA targets. Track deal completion rate and exception volume on a weekly basis.</li> <li><strong>Handoff Ownership: </strong>Own the Finance-to-Business-Office handoff as a documented, zero-ambiguity process. Resolve title issues and lien payoffs without allowing them to delay funding.</li> <li><strong>State Compliance: </strong>Maintain awareness of title and registration requirements across all active states relevant to SF hub transactions.</li> </ul> <p><strong>Execution &amp; Accountability</strong></p> <ul> <li><strong>Weekly Reviews: </strong>Run structured weekly reviews with team leads. Use data to diagnose trends, assign corrective action, and track resolution.</li> <li><strong>Target Translation: </strong>Convert company-level targets — GPU, deal volume, margins — into vertical-specific goals with defined owners and timelines.</li> <li><strong>Programmatic Initiatives: </strong>Drive SOP implementations, system rollouts, and process improvements from design through full team adoption.</li> <li><strong>P&amp;L Accountability: </strong>Own the SF hub’s gross profit contribution. Understand and manage all operational levers that affect it.</li> <li><strong>Culture: </strong>Set the standard for how the team operates, handles pressure, escalates problems, and serves customers.</li> </ul> <p><strong>What You Are Responsible For</strong></p> <p><strong>Performance Metrics</strong></p> <ul> <li><strong>GPU: </strong>Front-end and back-end gross profit per unit; blended GPU across all closings at or above target.</li> <li><strong>Volume &amp; Velocity: </strong>Deal volume, close rate, days-to-fund, stip clearance rate, and BDC appointment-to-show conversion.</li> <li><strong>Compliance Metrics: </strong>Chargeback rate and title completion rate maintained within defined thresholds.</li> </ul> <p><strong>Sales goals: Including sales volume and customer sentiment.</strong><br><br></p> <p><strong>Team &amp; Org Health</strong></p> <ul> <li><strong>Headcount &amp; Performance: </strong>Staffing, performance management, and retention across all four verticals. Regular 1:1s and documented coaching for all direct reports.</li> <li><strong>Hiring &amp; Ramp: </strong>Ensure key roles are filled and ramp-ready before gaps become operational constraints.</li> </ul> <p><strong>Process &amp; Compliance</strong></p> <ul> <li><strong>SOP Adherence: </strong>Enforce and continuously improve processes across Sales, BDC, F&amp;I, and Business Office.</li> <li><strong>Deal Integrity: </strong>Lender compliance, state title and registration requirements, CDK data accuracy, and contract packaging — end-to-end.</li> </ul> <p><strong>Qualifications &amp; Experience</strong></p> <ul> <li><strong>Leadership Experience: </strong>5–8 years of senior leadership managing multiple functional verticals in a high-volume, consumer-facing operation.</li> <li><strong>Sales &amp; F&amp;I Ownership: </strong>Direct experience owning both Sales and F&amp;I performance with fluency in front-end and back-end margin mechanics at the deal level.</li> <li><strong>BDC Background: </strong>Proven track record leading a BDC or inside sales function with measurable accountability to lead conversion and pipeline metrics.</li> <li><strong>Industry Background: </strong>Experience in automotive retail or direct-to-consumer vehicle operations. Familiarity with the DTC operating model and its demands is strongly preferred.</li> <li><strong>DMS Proficiency: </strong>Hands-on experience with CDK, Reynolds &amp; Reynolds, or a comparable dealership management system.</li> <li><strong>Title &amp; Registration: </strong>Experience managing business office and title functions, including multi-state or complex regulatory environments.</li> <li><strong>Team Building: </strong>Track record of hiring, developing, and managing performance to clear, documented standards.</li> <li><strong>EV Knowledge: </strong>Working knowledge of or demonstrated interest in the EV market and its operational differences from traditional automotive retail.</li> <li><strong>Customer Experience:</strong> Build a world class sales organization that meets or exceeds customer expectations and keeps customers enthusiastic about the brand.&nbsp;</li> <li><strong>Escalations Experience:</strong> Own the customer escalation funnel addressing customer concerns at the root cause, and leaving customers happy and satisfied with exceptional outcomes.</li> </ul> <p><strong>Location</strong></p> <ul> <li><strong>San Francisco, CA — On-Site Required. </strong>No remote or hybrid arrangements. Availability required during high-volume periods, weekend hours, and month-end close.</li> </ul> <p><strong>Compensation &amp; Benefits</strong></p> <ul> <li><strong>Base Salary: </strong>$140,000 – $165,000 depending on experience.</li> <li><strong>Annual Performance Bonus: </strong>20–30% of base salary, paid annually based on KPI attainment across GPU, deal volume, team development, and operational compliance.</li> <li><strong>Total Target Compensation: </strong>$175,000 – $215,000+.</li> <li><strong>Benefits: </strong>Comprehensive medical, dental, and vision coverage; 401(k); stock options; PTO and sick time.</li> </ul> <p>Based out of San Francisco and expanding nationwide, we are backed by leading investors and led by former tech &amp; automotive professionals from Uber, Tesla, Rivian, Lithia, Penske, Carvana, Lyft, Meta, J.P. Morgan, BCG, and more. After our recently completed Series A financing, we have raised $100M in total equity and debt funding. We are growing rapidly and actively recruiting exceptional talent to join our mission of building the next-generation auto retail platform. Learn more about us at evercars.com.</p>