Global Marketing Manager - PAYG Phones

What you would be expected to do

• Lead the global marketing strategy for PAYG phone products, including positioning, value proposition development, and messaging frameworks.
• Translate consumer insights and market research into product features, pricing recommendations, and communication strategies.
• Manage product launch planning and global rollouts in alignment with commercial and product teams.
• Define and maintain brand and communication guidelines for the PAYG phones portfolio.

• Develop GTM toolkits covering campaign messaging, sales enablement, creative assets, and channel activation strategies.
• Coordinate launches across country teams, ensuring consistent execution while adapting to market nuances.
• Enable distributor and retail partner marketing initiatives, including co-branded campaigns and merchandising requirements.

• Design and oversee integrated campaign plans across ATL, BTL, digital, experiential, and field activation channels.
• Develop performance dashboards to track campaign metrics, sales conversion, and customer lifecycle behaviour.
• Continuously optimize marketing spend to maximize ROI.

• Partner with the Head of Digital to drive digital acquisition and engagement strategies for PAYG phones, including social, display, search, influencer, and community marketing.
• Strengthen the user journey from awareness through purchase, onboarding, usage, and renewals.
• Collaborate with the Head of Digital to optimize user funnels across the customer app, USSD, WhatsApp, and emerging mobile platforms for PAYG services.

• Conduct consumer segmentation, competitive analysis, and pricing research to inform strategy and positioning.
• Monitor country performance, identify risks and opportunities, and recommend tactical improvements.
• Stay informed on mobile industry trends, emerging technologies, and the evolution of PAYG models.

• Partner with the training team to develop training and sales enablement materials (pitch decks, product videos, FAQs, demo scripts).
• Build capability across country marketing managers and field teams to ensure effective product storytelling and customer education.
• Work with customer service teams to ensure clear and accurate communication on product usage and payment processes.

• Work closely with NPD, Commercial, Training, and CX teams to align on product strategy and customer value.
• Collaborate with the PAYG Phone Commercialisation Head and operations teams to enable forecasting and market prioritisation.
• Engage with Finance to align on marketing budgets, ROI, and business case modelling.

You might be a strong candidate if you have

• Bachelor’s degree or its equivalent in Marketing, Business, Communications, or a related field; a Master’s degree or professional certifications in marketing or digital strategy are an advantage.
• 8+ years of experience in product marketing, brand management, or go-to-market execution within telecommunications, technology, or consumer electronics.
• Demonstrated experience operating across multiple emerging markets (Africa and/or Asia preferred).
• Experience in mobile phone marketing, telecom value-added services (VAS), fintech, or mobile money ecosystems.
• Strong understanding of PAYG, microfinance, or subscription-based financing models.
• Excellent communication, storytelling, and presentation capabilities.
• Proven ability to manage complex initiatives and work effectively across cross-functional teams.
• Experience with digital marketing tools, analytics platforms, and performance optimization.
• Experience working within distributor, retail, and field marketing environments.
• Background in fast-paced, high-growth organizations.

What Sun King Offers

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
• An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.