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- Seniority
- Lead
About the role
<p><strong>About AB InBev </strong></p>
<p>AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa.</p>
<p><strong><span data-contrast="auto">Role Summary:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto"><span data-teams="true">The Global Social Lead</span> serves as the primary strategic point of contact between a Global Brand team (Budweiser, Stella Artois, Corona, Michelob Ultra) and our in-house agency, draftLine. Embedded within draftLine, this role owns the day-to-day stewardship of the Global Brand’s social media ecosystem across always-on content, campaigns, and key tentpole moments. Through strong stakeholder leadership, the Lead helps translate brand objectives into integrated social plans and orchestrates cross-functional teams (Insights, Strategy, Creative, Production) to deliver high-quality, social-led work. </span><span data-ccp-props="{"335559739":0}"> </span></p>
<p><strong><span data-contrast="auto">Key Responsibilities:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<ul>
<li data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Cross-Functional Orchestration: </span></strong><span data-contrast="auto">Be the connective tissue between draftLine functions and partner agencies, enabling efficient and scalable ways of working and continuous improvement </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Social Prioritization, Intake, & Delivery Oversight: </span></strong><span data-contrast="auto">Lead all aspects of brand social planning and delivery, including intake, resourcing, prioritization, timelines, and execution standards alongside Project Management </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Brief Translation: </span></strong><span data-contrast="auto">Translate brand objectives into clear, actionable social briefs alongside Social Strategy team </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Stakeholder & Partner Communication: </span></strong><span data-contrast="auto">Lead stakeholder communication internally and with external partner agencies for seamless workflows </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Brand Stewardship: </span></strong><span data-contrast="auto">Ensure brand consistency and high standards of creative quality and relevance </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li data-leveltext="·" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Social Expertise: </span></strong><span data-contrast="auto">Leverage social media platform expertise and cultural knowledge to better inform brand social planning </span><span data-ccp-props="{"335559739":0}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Qualifications:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p><strong><span data-contrast="auto">Level of Education: </span></strong><span data-contrast="auto">Bachelor’s degree in marketing, advertising, communications, or related field </span><span data-ccp-props="{"335559739":0}"> </span></p>
<p><strong><span data-contrast="auto"> </span></strong><span data-ccp-props="{"335559739":0}"> </span></p>
<p><strong><span data-contrast="auto">Technical:</span></strong><span data-ccp-props="{}"> </span></p>
<ul>
<li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Deep understanding of social media platforms and channels and corresponding best practices </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Proven experience developing and managing execution of integrated social strategies and campaigns</span></li>
<li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Strong working knowledge of key agency functions (Insights, Strategy, Creative, Production, Media, Measurement)</span><span data-ccp-props="{"335559739":0}"> </span></li>
<li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Ability to translate cultural and audience insights into compelling, social-led creative opportunities </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Experience crafting strategic creative briefs aligned with brand business objectives and goals </span></li>
<li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Working knowledge of the creative and production process with ability to support and manage workflows </span> </li>
</ul>
<p><strong><span data-contrast="auto">Soft:</span></strong><span data-ccp-props="{}"> </span></p>
<ul>
<li data-leveltext="·" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Strong stakeholder leadership skills with ability to align cross-functional teams </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li data-leveltext="·" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Clear and confident communicator who can translate complex inputs into action</span></li>
<li data-leveltext="·" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Highly organized with strong prioritization skills and ability to manage multiple initiatives simultaneously </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li data-leveltext="·" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Collaborative “one team” mindset that builds trust and deepens the integration between Brand and draftLine team members</span><span data-ccp-props="{"335559739":0}"> </span></li>
<li data-leveltext="·" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Solutions-oriented approach with ability to operate effectively in a fast-paced environment</span><span data-ccp-props="{"335559739":0}"> </span></li>
<li data-leveltext="·" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">High sense of ownership and accountability with consistent delivery and follow-through</span><span data-ccp-props="{"335559739":0}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Experience (Years within Function): </span></strong><span data-contrast="auto">Minimum of 7 years in agency or in-house agency roles focused on social media or integrated marketing, including experience in Account/Client Relations and/or Project Management functions or relevant integrated marketing experience. </span><span data-ccp-props="{}"> </span></p>
<p> </p>
<p><strong><span data-contrast="auto">What We Offer</span></strong><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p>
<p>Work Location: New York, NY (onsite)</p>
<p>Salary: $140.000 - $180.000</p>
<ul>
<li data-leveltext="•" data-font="Calibri" data-listid="7" data-aria-posinset="0" data-aria-level="1"><span data-contrast="auto">Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li>
<li data-leveltext="•" data-font="Calibri" data-listid="7" data-aria-posinset="0" data-aria-level="1"><span data-contrast="auto">Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li>
<li data-leveltext="•" data-font="Calibri" data-listid="7" data-aria-posinset="0" data-aria-level="1"><span data-contrast="auto">Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li>
<li data-leveltext="•" data-font="Calibri" data-listid="7" data-aria-posinset="0" data-aria-level="1"><span data-contrast="auto">Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li>
</ul>
Perks & benefits
- 401k
- Dental Insurance
- Paid Time Off
- Pension Matching
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