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About the role
<p><strong>About AB InBev </strong></p>
<p>AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa.</p>
<p><strong><span data-contrast="auto">Role Summary:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p><span class="TextRun SCXW147664878 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW147664878 BCX0">The Global Social Listening & Insights Manager plays a critical role within the operation of our in-house agency, </span><span class="NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW147664878 BCX0">draftLine</span><span class="NormalTextRun SCXW147664878 BCX0">, bridging the gap between data and creativity. The position </span><span class="NormalTextRun SCXW147664878 BCX0">is responsible for</span><span class="NormalTextRun SCXW147664878 BCX0"> </span><span class="NormalTextRun SCXW147664878 BCX0">leveraging</span><span class="NormalTextRun SCXW147664878 BCX0"> social listening, digital analytics, and cultural trend spotting to unlock creative brand opportunities for our Global Brands (Corona, Budweiser, Stella Artois, Michelob ULTRA). Proactively staying on top of the latest in the digital and cultural landscape, </span><span class="NormalTextRun SCXW147664878 BCX0">as well as gathering consumer and category insights, </span><span class="NormalTextRun SCXW147664878 BCX0">this team member will deliver actionable insights and reporting that empower </span><span class="NormalTextRun SCXW147664878 BCX0">marketing </span><span class="NormalTextRun SCXW147664878 BCX0">teams to make stronger data-driven decisions. </span></span><span class="EOP SCXW147664878 BCX0" data-ccp-props="{"134233279":true,"201341983":0,"335559740":240}"> </span></p>
<p><strong><span data-contrast="auto">Key Responsibilities:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Social Listening Analysis</span></strong><span data-contrast="auto">: Monitor and track social media conversations, identifying opportunities and trends that impact our brands and industry </span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Social Insights Generation</span></strong><span data-contrast="auto">: Synthesize social listening and digital analytics learnings and deliver actionable insights that can impact brand marketing activity </span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Cultural Trend Identification</span></strong><span data-contrast="auto">: Monitor and report on cultural trends driving engagement across social platforms </span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Category Analysis</span></strong><span data-contrast="auto">: Alongside traditional Insights team, monitor alcohol category developments across social & traditional media, identifying shifts in consumer and brand behavior & dynamics </span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Traditional Media/PR Tracking</span></strong><span data-contrast="auto">: Analyze and report on PR and earned media performance for ABI and its brands using media monitoring tools </span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Cross-Functional Collaboration</span></strong><span data-contrast="auto">: Work seamlessly with internal team members across Strategy, Creative, and Brand, as well as with external partners </span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Data Storytelling</span></strong><span data-contrast="auto">: Generate clear and concise learnings from social tools with a strong ability to communicate with key stakeholders </span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Tools Optimization</span></strong><span data-contrast="auto">: Ensure mastery of social listening and analytics tools suite while actively monitoring the landscape for potential improvements </span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Benchmarking</span></strong><span data-contrast="auto">: Conduct regular industry and competitive analysis to provide context and insights into marketing strategies</span></li>
</ul>
<p> </p>
<p><strong><span data-contrast="auto">Qualifications:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p><strong><span data-contrast="auto">Level of Education: </span></strong><span data-contrast="auto">Bachelor’s degree in marketing, communications, data analytics, or related field </span><span data-ccp-props="{"134233279":true,"201341983":0,"335559740":240}"> </span></p>
<p><strong><span data-contrast="auto">Technical:</span></strong></p>
<ul>
<li><span data-contrast="auto">Proficiency with social listening platforms and social media management tools (i.e. Brandwatch, Emplifi, CreatorIQ) </span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Proficiency with traditional media/PR tracking tools (i.e. Cision, TalkWalker, Meltwater)</span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Strong data interpretation and visualization skills </span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Experience with advertising and creative campaign measurement </span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Soft:</span></strong><span data-ccp-props="{"134233279":true,"201341983":0,"335559740":240}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Strong analytical and critical-thinking abilities </span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Strong storytelling and presentation skills with C-Suite level stakeholders </span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Deep fluency in today’s culture and shifting media behaviors </span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Ability to communicate data-driven insights </span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Curiosity and adaptability to navigate fast-evolving digital landscape </span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Collaborative mindset with ability to work across functions </span><span data-ccp-props="{"201341983":0,"335559740":240}"> </span></li>
</ul>
<p><span class="NormalTextRun SCXW19826946 BCX0">Experience (Years within Function): </span><span class="TextRun SCXW19826946 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW19826946 BCX0">Minimum of 7</span><span class="NormalTextRun SCXW19826946 BCX0"> years in social listening, digital analytics, </span><span class="NormalTextRun SCXW19826946 BCX0">PR, </span><span class="NormalTextRun SCXW19826946 BCX0">or</span><span class="NormalTextRun SCXW19826946 BCX0"> related roles within marketing or agency environment </span></span><span class="EOP SCXW19826946 BCX0" data-ccp-props="{"201341983":0,"335559740":240}"> </span></p>
<p><strong><span data-contrast="auto">What We Offer</span></strong><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p>
<p>Work Location: New York, NY (onsite)</p>
<p>Salary: $140.000 - $180.000</p>
<ul>
<li data-leveltext="•" data-font="Calibri" data-listid="7" data-aria-posinset="0" data-aria-level="1"><span data-contrast="auto">Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li>
<li data-leveltext="•" data-font="Calibri" data-listid="7" data-aria-posinset="0" data-aria-level="1"><span data-contrast="auto">Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li>
<li data-leveltext="•" data-font="Calibri" data-listid="7" data-aria-posinset="0" data-aria-level="1"><span data-contrast="auto">Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li>
<li data-leveltext="•" data-font="Calibri" data-listid="7" data-aria-posinset="0" data-aria-level="1"><span data-contrast="auto">Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li>
</ul>
Perks & benefits
- 401k
- Dental Insurance
- Paid Time Off
- Pension Matching
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