Google Ads Specialist - Freelance, Remote

The Impact you’ll make

• Audit current ad accounts, assets, and goals; confirm KPIs (bookings, CPA, CAC, ROAS).

• Verify/implement GA4, GTM, Meta Pixel/Conversions API, and conversion events for bookings.

• Develop a 2-week content/campaign plan focusing on audience targeting, messaging, and seasonal promotions.

• Set up initial campaigns on Google and Meta, including search, remarketing, and prospecting.

• Edit existing photos in Canva for ads and organic posts.

• Perform daily/regular bid and creative adjustments, provide weekly check-in emails for the first two weeks, and then biweekly or monthly reporting after stabilization.

• A/B testing, bid management, CPA/ROAS focus.

Skills, Knowledge and Expertise

• Proven experience running Google Ads and Meta campaigns for hospitality or local service businesses.
• Proven ability to implement and validate tracking with GA4 and Google Tag Manager, including conversion events.
• Demonstrable results lowering CPA and improving ROAS for booking or reservation-driven campaigns.
• Strong English communication (spoken/written) with a track record of operating autonomously and proactively.
• Proficiency with Canva for quick creative edits to support ads.

• Technical: Google Ads (Search, Display/Discovery, remarketing), GA4, GTM, conversion/event tracking, UTM tagging, audience segmentation, keyword research, geo‑targeting, A/B testing, bid/budget management, performance analysis, reporting.
• Creative: Ad copywriting, image selection/editing in Canva, creative testing and refresh cadence.
• Soft skills: Ownership mindset, proactive problem solver, highly organized, data‑driven, clear communicator, comfortable proposing strategy and working with minimal oversight, hospitality/customer‑centric thinking.
•  Nice to have: Meta Ads (Facebook/Instagram) campaign management and social optimization; familiarity with scheduling tools (Hootsuite, Sprout Social, Buffer).

• Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
• Internet speed of at least 40MBPS
• Headset with an extended mic that has noise cancellation and a webcam
• Back-up computer and internet connection
• Quiet, dedicated workspace at home

• You love owning both strategy and execution, and you thrive in a lean, fast‑moving SMB environment where results matter.
• You’re meticulous about tracking and confident optimizing to CPA/ROAS targets while scaling bookings.
• You’re resourceful, comfortable communicating via WhatsApp, and able to make sound recommendations without micromanagement.
• You enjoy crafting family‑friendly, seasonal messaging for a regional audience and can start ASAP.

• Work-from-home setup: Fully remote; reliable high‑speed internet and a modern laptop required. 
• Working hours: Full‑time, 40 hours/week, Monday–Friday, 8:00 am–4:00 pm Eastern Time 
• Salary range: $7/hour 
• Training/onboarding: Kickoff discovery and account audit, tracking validation, and KPI alignment; 2‑week campaign plan; weekly check‑ins for the first two weeks, then biweekly/monthly reporting after stabilization.
• Communication: Primary channel is WhatsApp.

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

• 40 hours per week
• Monday–Friday, 8:00 am–4:00 pm EST

• $7 per hour
• No benefits package included

Benefits