Remote Graphic Designer (Creative Services)

Role Overview

At Leaf, the Graphic Designer plays a key role within the Creative team and wider business, delivering high-performing ad creatives for a variety of brands, and supporting internal teams and projects.

This role is split across two main areas:

• Creative Services (Client work) – designing high-converting ad creatives
• Internal Projects – supporting marketing, brand, and company initiatives

You will act as a Creative Lead for a portfolio of clients, owning the end-to-end creative process - from research and ideation to execution and client presentation.

🎯 Key Responsibilities

1. Creative Services (Client Work)

• Lead the creative execution for assigned client accounts
• Translate campaign briefs into high-converting ad creatives
• Conduct research & analysis:
  • Review performance data (e.g. Meta Ads Manager, internal reports)
  • Perform competitor analysis to identify opportunities
• Develop on-brand creative concepts aligned with campaign objectives for multiple clients:
• Design and produce static ads and videos using:
  • Figma (primary tool)
  • Adobe Suite (for asset preparation, motion, and video editing)
• Present concepts and final creatives to:
  • Internal Creative team
  • Performance Marketing team
  • Clients (acting as main creative point of contact)
• Manage feedback cycles and ensure timely delivery
• Deliver final, approved assets ready for campaign launch
• Maintain and update:
  • Client documentation (“Client Cards”)
  • Creative testing insights and learnings
• Track time spent across projects
• Collaborate closely with Performance Marketing to analyse results and identify opportunities

2. Internal Creative & Marketing Projects

• Support internal teams (Marketing, Operations, etc.) with:
  • Website design
  • Social content
  • Slide decks & presentations
  • Video and podcast editing
  • Blog and brand assets
• Contribute to:
  • Company OKRs
  • Process improvements
  • Internal branding and visual identity
• Collaborate with internal stakeholders and follow defined project workflows

3. Collaboration & Communication

• Work as much as possible in UK hours to be aligned with clients and team members
• Manage tasks via tools like Notion, Slack, and email
• Maintain clear and proactive communication with:
  • Creative Director
  • Performance Marketing team
  • Clients

🧠 Skills & Experience

Creative & Technical Skills

• Strong experience in graphic design tools (Figma, Adobe Suite)
• Knowledge of:
  • Motion graphics
  • Video editing
  • Social media advertising creatives
• Strong understanding of performance-driven design
• Awareness of current trends in:
  • Digital marketing
  • Design and advertising

🤖 AI & Emerging Tools

• Familiarity with AI-powered design tools (e.g. Midjourney, DALL·E, Adobe Firefly, Runway, etc.)
• Ability to leverage AI to enhance creativity, speed, and iteration in the design process
• Understanding of how AI can support:
  • Concept generation
  • Image and video production
  • Creative testing at scale
• Curiosity and willingness to continuously explore and adopt new tools

📁 Portfolio Requirement

• A strong portfolio is required as part of the application process
• Portfolio should demonstrate:
  • Experience creating high-performing ad creatives (preferred)
  • Ability to translate briefs into compelling visual concepts
  • Variety across formats (static, video, social, etc.)
  • Strong attention to detail and brand consistency
• Candidates may be asked to walk through their portfolio, explaining:
  • Creative thinking and approach
  • Design decisions
  • Performance impact (where available)

Communication & Organisation

• Strong presentation and storytelling skills
• Excellent written and verbal communication
• Strong time management and organisational skills
• Ability to manage multiple projects and deadlines effectively

🌟 Behaviours & Values

People First

• Put yourself in the shoes of clients, colleagues, and stakeholders
• Deliver work on time to avoid impacting team performance
• Collaborate effectively in a global remote environment
• Be mindful of others’ time - keep communication clear and efficient

Tech-Centric

• Leverage tools and automation to improve efficiency
• Use data and insights to inform creative decisions
• Work with marketing platforms (e.g. Meta Ads, Google Analytics) to improve output quality

Ownership & Accountability (Heroic)

• Take responsibility for your work and outcomes
• Provide constructive feedback and challenge ideas when needed
• Be proactive in improving creative performance and results

Invent. Simplify. Be Curious

• Maintain a test-and-learn mindset
• Continuously explore new tools, trends, and techniques
• Suggest improvements to:
  • Creative processes
  • Tools and workflows
  • Team performance and culture

📊 Success in This Role Looks Like

• Consistently delivering high-performing ad creatives
• Strong ownership of client creative output
• Effective collaboration with internal teams and clients
• Continuous improvement driven by data and testing
• Contribution to both client success and internal brand growth

🧾 Reporting Line

• Reports to: Creative Director
• Works closely with:
  • Performance Marketing team
  • Internal stakeholders (Marketing, Operations, etc.)
  • Web development

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