Group Director, Marketing Effectiveness & Intelligence

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p> <p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite&nbsp;cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel&nbsp;in a single company –&nbsp;powered by exceptional talent and our agentic marketing platform, WPP Open,&nbsp;to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit&nbsp;<u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><p><strong>Who we are looking for:</strong></p> <p>We are seeking an exceptional and highly strategic <strong>Group Director, Marketing Effectiveness &amp; Intelligence</strong> to lead our efforts in optimizing marketing performance and driving data-driven decision-making. This pivotal role will be deeply embedded within our client teams, acting as a trusted advisor and strategic partner to unlock the full potential of our marketing investments. The ideal candidate is a proactive self-starter with insatiable curiosity, comfortable navigating complex cross-functional environments, and possesses an extraordinary talent for transforming intricate data and insights into compelling narratives for C-Suite executives. You will be instrumental in shaping our marketing strategy by ensuring all efforts are measurable, optimized, and aligned with overarching business goals.</p> <p>&nbsp;</p> <p><strong>What You’ll Do:</strong></p> <ul> <li> <ul> <li><strong>Strategic Partnership &amp; Client Embedding:</strong></li> <ul> <li>Serve as the primary strategic partner for assigned client teams, <strong>fully embedded within their operations</strong> to intimately understand their business objectives, challenges, and marketing strategies from the ground up.</li> <li>Proactively identify opportunities for marketing optimization, efficiency gains, and incremental growth through rigorous data analysis and strategic insights.</li> <li>Foster strong relationships with marketing leaders and other key stakeholders within the client team, building trust and influencing strategic direction.</li> </ul> <li><strong>Marketing Performance Analysis &amp; Measurement:</strong></li> <ul> <li>Evangelize and implement measurement hierarchy frameworks, KPIs, and attribution models to assess the effectiveness and ROI of all marketing activities across various channels (e.g., digital, traditional, content, brand).</li> <li>Utilize advanced analytical techniques and tools to deeply analyze marketing performance data, identifying trends, correlations, causal relationships, and future opportunities.</li> <li>Oversee the generation of regular performance reports, dashboards, and ad-hoc analyses, ensuring accuracy, relevance, and actionability for all levels of stakeholders.</li> </ul> <li><strong>Insights Generation &amp; Narrative Development:</strong></li> <ul> <li>Translate complex data sets and analytical findings into clear, concise, and compelling strategic insights that drive actionable recommendations.</li> <li><strong>Expertly craft and deliver data and insights narratives to C-Suite executives and senior leadership</strong>, simplifying complexity and demonstrating tangible business impact to influence critical strategic decisions, budget allocations, and long-term strategy.</li> <li>Develop visually impactful presentations and storytelling techniques that resonate with diverse audiences, from technical teams to executive boards.</li> </ul> <li><strong>Cross-Functional Collaboration &amp; Leadership:</strong></li> <ul> <li><strong>Confidently collaborate and influence across diverse cross-functional teams</strong>, including Marketing, Sales, Product, Finance, and Data Science, fostering a culture of data-driven decision-making and shared accountability.</li> <li>Champion the use of marketing effectiveness insights to inform budget allocation, campaign optimization, audience targeting, and overall marketing strategy.</li> <li>Potentially mentor and guide junior team members within the ME&amp;I department, fostering a culture of continuous learning, analytical excellence, and professional growth.</li> </ul> <li><strong>Innovation &amp; Continuous Improvement:</strong></li> <ul> <li>Stay abreast of industry best practices, emerging technologies, and advancements in marketing analytics, measurement, and effectiveness methodologies (e.g., AI/ML applications in marketing).</li> <li>Lead initiatives to improve data quality, infrastructure, and analytical processes, ensuring scalability and reliability.</li> </ul> </ul> <p>&nbsp;</p> <p><strong>What you'll need:</strong></p> <ul> <li>Bachelor's degree in Marketing, Business, Statistics, Economics, Data Science, or a related quantitative field. Master's degree (MBA, MS) preferred.</li> <li>10+ years of progressive experience in marketing analytics, marketing effectiveness, business intelligence, or a similar data-intensive role, with at least 3-5 years in a leadership or group director capacity.</li> <li>Demonstrated experience in developing and implementing comprehensive marketing measurement frameworks, including multi-touch attribution modeling, ROI analysis, MMM (Marketing Mix Modeling), and LTV (Customer Lifetime Value) calculations.</li> <li><strong>Proven ability to operate as a highly effective self-starter, taking initiative, proactively identifying problems, and driving projects independently from conception to completion with minimal oversight.</strong></li> <li>Exceptional analytical and problem-solving skills, with a strong ability to interpret complex data, identify key insights, and formulate actionable, strategic recommendations.</li> <li><strong>A high degree of curiosity, a natural inclination to ask "why," and a passion for uncovering deep insights that drive significant business growth and innovation.</strong></li> <li>Proficiency with advanced analytics tools and platforms (e.g., SQL, Python/R for statistical analysis, Google Analytics 4, Adobe Analytics, marketing automation platforms, CRM data like Salesforce, CDP experience).</li> <li>Expertise in data visualization tools (e.g., Tableau, Power BI, Looker Studio) for creating impactful, executive-level dashboards and reports.</li> <li><strong>Superior communication, presentation, and storytelling skills, with a proven track record of successfully influencing, engaging, and gaining buy-in from C-Suite and senior executive stakeholders.</strong></li> <li>Strong understanding of various marketing channels (digital, social, offline, email, content), their respective strategies, and measurement challenges.</li> </ul> <p>&nbsp;</p> <p><strong>Desired Skills &amp; Attributes:</strong></p> <ul> <li>Experience in a client-facing or internal consultancy role, demonstrating exceptional stakeholder management, negotiation, and advisory skills.</li> <li>Deep understanding of statistical modeling, machine learning concepts, and their practical application to solve complex marketing challenges.</li> <li>Ability to thrive in a fast-paced, dynamic, and often ambiguous environment, adapting quickly to changing priorities and new challenges.</li> <li>A truly collaborative spirit with a strong ability to build trust, foster positive relationships, and work effectively across diverse functional teams and levels of the organization.</li> <li>Strategic thinker with the innate ability to connect granular, detailed analysis to broader business objectives and organizational goals.</li> </ul> </li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click <a href="https://mybenefits.wpp.com/public/welcome" target="_blank">WPP Benefits </a>for more details.</p></div><div class="title">_</div><div class="pay-range"><span>$100,000</span><span class="divider">&mdash;</span><span>$230,000 USD</span></div></div></div><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB">&nbsp;</span></span></p> <p><span class="scxw176048299"><span lang="EN-GB">VML is a WPP agency (NYSE: WPP). For more information, please visit  <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on&nbsp;<a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>.</span></span></p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our&nbsp;<a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our&nbsp;<a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>