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About the role
<div class="content-intro"><p><strong>About WPP Media</strong></p>
<p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p>
<p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p>
<p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong><span data-contrast="auto">Job Overview</span></strong><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<p><span data-contrast="auto">The Group Head Connection Planning is a strategic leader responsible for bridging high-level business objectives with innovative, integrated media solutions. This role goes beyond traditional media planning, acting as a senior business partner to clients by translating complex consumer insights and data into actionable, full-funnel strategies.</span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<p><span data-contrast="auto">You will lead a team of planners, ensuring excellence in strategic output while continuously pushing for forward-thinking ideas that drive both brand growth and business results.</span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<p><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<p><strong><span data-contrast="auto">Key Responsibilities</span></strong><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<p><strong><span data-contrast="auto">Strategic Leadership</span></strong><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Lead the development of integrated 360-degree media strategies across offline, digital, performance, and earned channels. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Ensure strategies are aligned with client business goals and evolving market dynamics. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Business Partnership</span></strong><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Act as a trusted advisor to senior clients, understanding their business challenges and delivering media solutions that drive measurable impact (e.g., revenue, brand equity). </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Translate business objectives into clear, actionable media frameworks. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Team Leadership & Mentorship</span></strong><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Serve as the anchor for the planning team by providing clear direction, managing workloads, and ensuring high-quality output. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Coach and develop team members to elevate strategic thinking and execution excellence. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Creative Media Innovation</span></strong><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Challenge conventional approaches by introducing innovative, non-linear media strategies and first-to-market ideas. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Drive “beyond-hygiene” thinking to capture attention and differentiate client brands. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Market & Consumer Intelligence</span></strong><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Continuously monitor industry trends, consumer behavior, and emerging platforms to identify growth opportunities. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Leverage insights to inform strategic recommendations and future-forward planning. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Full-Funnel & Commerce Integration</span></strong><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Design end-to-end consumer journeys that connect awareness, engagement, and conversion across platforms. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Ensure seamless integration between brand-building and performance-driven activities. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<p><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<p><strong><span data-contrast="auto">Requirements</span></strong><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<p><strong><span data-contrast="auto">Experience</span></strong><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">8–10 years of experience in media planning, integrated marketing, or communications strategy. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Proven experience handling senior stakeholders and leading strategic planning for multiple brands or clients. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Technical Expertise</span></strong><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Strong understanding of integrated media strategy across offline, digital, and performance channels. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Familiarity with data-driven planning, measurement frameworks, and attribution models. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Leadership Skills</span></strong><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Demonstrated ability to lead and inspire teams, manage workloads, and drive high performance. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Strong decision-making and stakeholder management capabilities. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Strategic & Creative Mindset</span></strong><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Ability to think beyond standard media solutions and develop innovative approaches to solve business challenges. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Analytical Skills</span></strong><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="11" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Strong capability to interpret complex data and translate insights into compelling strategic narratives. </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<p><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<p><strong><span data-contrast="auto">Key Performance Indicators (KPIs)</span></strong><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Business Impact:</span></strong><span data-contrast="auto"> Contribution to client growth, including revenue and brand performance </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Campaign Effectiveness:</span></strong><span data-contrast="auto"> Performance of integrated media strategies across the funnel </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">Client Satisfaction:</span></strong><span data-contrast="auto"> Strong client feedback on strategic value and partnership </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="auto">Team Performance:</span></strong><span data-contrast="auto"> Delivery excellence, team engagement, and retention </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<p><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<p><strong><span data-contrast="auto">About WPP Media</span></strong><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<p><span data-contrast="auto">WPP Media is part of WPP, a global leader in marketing and communications. We bring together world-class media agencies, talent, and capabilities to help clients unlock growth through the power of strategy, creativity, and performance-driven media.</span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<p><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<p><strong><span data-contrast="auto">Our Core Values</span></strong><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">We’re Open:</span></strong><span data-contrast="auto"> We collaborate to build trust and shared understanding </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">We’re Optimistic:</span></strong><span data-contrast="auto"> We embrace change and focus on growth opportunities </span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">We’re Extraordinary:</span></strong><span data-contrast="auto"> We challenge the status quo to drive innovation and impact</span><span data-ccp-props="{"201341983":0,"335559740":276}"> </span></li>
</ul><div class="content-conclusion"><p></p>
<p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"> <span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{"201341983":0,"335559739":0,"335559740":276}"> </span></p></div>
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