Group Head - Digital

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>About EssenceMediacom: A Leading WPP Media Brand</strong>&nbsp;</p> <p>EssenceMediacom is a new breed of media agency. Grounded in analytics &amp; insights and powered by data &amp; technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data &amp; technology, built for people &amp; algorithms, built around diverse schools of thought, built to test &amp; learn at scale, and, crucially, built to evolve.&nbsp;<br><br><strong>Role Summary and Impact</strong>&nbsp;</p> <p><br>We are looking for a Media Planner with strong experience in digital biddable/ non biddable. The role requires a balance of strategic planning, hands-on execution understanding, and strong stakeholder coordination across internal teams, clients, and external partners.</p> <p><br><strong>Key Responsibilities</strong></p> <p><strong>Media Planning &amp; Strategy</strong></p> <ul> <li>Develop integrated digital media plans with a strong focus on biddable platforms and non biddable platforms.</li> <li>Build full-funnel media approaches aligned to campaign objectives. &nbsp;Define audience strategy, budget allocation, and platform mix.</li> <li>Create structured media plans supported by data, insights, and past performance</li> </ul> <p><strong>Campaign Reporting &amp; Analysis &amp; Execution</strong></p> <ul> <li>Own campaign reporting, daily, weekly, monthly, and end-of-campaign.</li> <li>Derive actionable mid and end campaign insights and recommend optimizations for future campaigns.</li> <li>Strong understanding of campaign setup, optimization levers, and platform capabilities. Ability to guide execution teams on best practices and troubleshooting</li> </ul> <p><strong>Stakeholder &amp; Project Management</strong></p> <ul> <li>Coordinate with internal teams for seamless campaign execution. Manage client communication and expectations effectively.</li> <li>Work closely with platform partners (Meta, Google) for best practices and solutions. Ensure timelines and deliverables are met across campaigns.</li> </ul> <p><strong>Billing &amp; Operations</strong></p> <ul> <li>Manage campaign billing, invoicing, and budget tracking , Ensure accuracy in financial reconciliation and documentation, Liaise with finance teams for smooth closures</li> </ul> <p><strong>Data &amp; Tools</strong></p> <ul> <li>Advanced proficiency in Excel (media planning sheets, budget trackers, reporting dashboards), Comfortable working with large datasets and deriving insights</li> <li>Experience with reporting tools and dashboards is a plus</li> </ul> <p><strong>Skills &amp; Requirement</strong></p> <ul> <li>5–6 years of experience in digital media planning.</li> <li>Experience across both biddable and non-biddable channels.</li> <li>Strong expertise in Meta Ads, Google Ads, DV 360, Google Analytics.</li> <li>Solid understanding of the digital ecosystem (programmatic, search, display is a plus).</li> <li>Excellent stakeholder management and communication skills.</li> <li>Strong analytical mindset with attention to detail.</li> <li>Ability to manage multiple campaigns and priorities simultaneously.</li> <li>Proactive, solution-oriented approach. <br><br></li> </ul> <p><strong>Why Join Us</strong></p> <ul> <li>Opportunity to work on high-impact digital campaigns</li> <li>Collaborative and fast-paced team environment</li> <li>Exposure to leading platforms and evolving media strategies</li> </ul> <p><br><strong>Success Metrics / KPIs</strong></p> <ul> <li><strong>Media Planning Effectiveness:</strong> Deliver high-quality, insight-led media plans aligned to campaign objectives with timely delivery and minimal revisions. Demonstrate strong full-funnel thinking and clear rationale for platform, audience, and budget allocation.</li> <li><strong>Campaign Performance Impact:</strong> Drive achievement of key campaign KPIs (Reach, CTR, CPV, CPA, ROAS) through effective planning and optimization inputs. Improve efficiency benchmarks over time.</li> <li><strong>Reporting &amp; Insights:</strong> Ensure timely delivery of weekly/monthly reports, QBRs, and end-of-campaign decks. Provide actionable insights beyond data, enabling better decision-making.</li> <li><strong>Stakeholder Management:</strong> Maintain strong relationships with internal teams and clients. Ensure seamless coordination, clear communication, and proactive resolution of issues/escalations.</li> <li><strong>Operational Excellence:</strong> Ensure accuracy in billing, invoicing, and budget tracking with minimal discrepancies. Adhere to timelines and financial processes.</li> <li><strong>Data &amp; Planning:</strong> Demonstrate strong Excel proficiency for planning, tracking, and reporting. Ability to analyze large datasets and maintain structured documentation.<br>&nbsp;</li> </ul> <p><strong>Life at&nbsp;WPP Media&nbsp;&amp; Benefits</strong>&nbsp;</p> <p>Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and&nbsp;we’re&nbsp;just as committed to employee growth as we are to responsible media investment.&nbsp;WPP Media&nbsp;employees can tap into the global&nbsp;WPP Media&nbsp;&amp; WPP networks to pursue their passions, grow their networks, and learn at the&nbsp;cutting edge&nbsp;of marketing and advertising. We have a variety of employee resource&nbsp;groups and host frequent in-office events&nbsp;showcasing&nbsp;team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical,&nbsp;group&nbsp;retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  &nbsp;</p> <p>WPP Media&nbsp;is an equal opportunity employer and considers applicants for all positions without discrimination or regard to&nbsp;particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.&nbsp;<br><br></p><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto">&nbsp;<span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p></div>