Growth Marketer - SEM

Sr. Growth Marketer - SEM 

Role & Responsibilities 

• Manage the existing accounts, including campaign, ad group, keyword, and ad creative creation and optimization  
• Execute a performance-driven marketing strategy across domestic and international markets in English and other languages 
• Create, track, analyze, and optimize paid search campaigns in Google Ads and Bing Ads 
• Proactively look for efficient ways to grow traffic and revenue across paid search campaigns 
• Collect and analyze data from search engines and internal sources, identify trends in order to achieve maximum ROI in paid search campaigns 
• Run A/B and multivariate tests to improve conversion rates and performance 
• Assist in identifying potential new markets and launching relevant local paid search campaigns 
• Partner with Product and Engineering to execute tests around landing page optimization to increase conversion rate and maximize quality score 

Minimum Qualifications 

• BA/BS degree or equivalent practical experience 
• 5+ years of search engine marketing experience (Google, Bing) 
• Previous experience using bulk management tools such as Google Ads Editor and Microsoft Advertising Editor 
• Expert in leveraging platform-specific bidding tools (Google Smart Bidding, Kenshoo, etc.) 
• Strong proficiency in spreadsheets (vlookups, pivot tables, etc.) 
• Strong analytical skills and enthusiasm for data-driven marketing, including experience with Google Analytics, Mixpanel, or other analytics platforms 
• Strong attention to detail and highly adaptable  
• Self-starter who will thrive in an ambiguous startup environment 
• Competitive, entrepreneurial mindset 

Preferred Qualifications & Prior Experience 

• Prior startup experience working at an early-stage company 
• Background in the travel industry 
• Demonstrated experience creating and optimizing successful marketing campaigns  
• Prior experience working on search experience products 
• Experience with marketing attribution modeling 
• Complex advertising account management experience 

Benefits & Perks 

• Competitive salary + equity 
• Top-tier laptop provided 
• 100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans 
• 401(k) with company match 
• Unlimited, guilt-free vacation days 
• Annual wellness stipend (gym + other wellness activities) 
• Monthly house cleaning stipend 
• Annual travel allowance 
• Monthly cell phone & internet usage stipend 
• Charity donation company match 
• Employee referral bonus 
• Team offsites/activities