Growth Marketing Lead

About Arlo

The Opportunity

What you will do

• Craft and test messaging that resonates with our target audiences — customers, advisors, and partners.
• Build, run, and optimize campaigns across digital and offline channels:
  • Meta and LinkedIn Ads
  • Direct Mail
  • SEO & content programs
  • Generative-AI-driven creative and landing page testing
• Launch rapid experiments to identify high-performing channels and messages.
• Partner with designers and agencies to produce compelling creative assets.
• Track and optimize performance across the funnel — from awareness to qualified lead.
• Manage and allocate an annual marketing budget efficiently to maximize learning and ROI.

What we are looking for

• 7–12 years of experience in growth, demand generation, or performance marketing.
• Proven ability to go from zero to one — building campaigns and iterating based on data.
• Strong copywriting and messaging instincts for B2B audiences.
• Hands-on experience with major ad platforms (Meta, LinkedIn, Google); SEO or direct-mail background a plus.
• Analytical mindset — fluent with HubSpot, Clay, or similar tools.
• Resourceful, entrepreneurial, and comfortable operating with autonomy and ambiguity.
• Bonus: Experience in healthcare, insurance, or benefits tech.

Why you’ll love it here

• Mission with Impact: Help small businesses offer health benefits that truly matter.
• High Leverage: You’ll be directly exposed to Arlo's founder and will be key to building a health insurance company from scratch (where else can you do that??)
• Fast-Growing Startup: Join us at an inflection point — we’re scaling quickly and thoughtfully.
• Ownership & Autonomy: We value builders and give you room to create.
• Compensation:
  • Base Pay $140,000-180,000 annually
  • Equity
  • the usual Tech startup benefits (100% covered health insurance, vision, dental & life insurance, remote work setup stipend, in-office meals, etc. etc.)

Process

• 30-minute introductory call with Jan-Felix (CEO & Co-Founder)
• 30-min call with Karthik (Co-Founder)
• Take-home case study
• Onsite/ Virtual Onsite
• Reference Calls