Growth Marketing Lead

<h2>Why This Role Exists</h2> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Marketing at Onshore is building the systems that will define the next phase of growth. Not a collection of disconnected campaigns. A real demand engine.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This is the first dedicated growth hire, reporting directly to the Head of Marketing. You'll own demand generation end-to-end: setting direction, building systems, and driving execution across paid, content, and campaign architecture.</p> <p data-start="613" data-end="767">You won’t be doing it alone. You’ll work closely with the Head of Marketing, Sales, Client Success, and agency partners.</p> <h2>What You'll Own</h2> <ul> <li>Build a repeatable content engine, from ideation to distribution, that compounds over time</li> <li>Partner with our paid media agency to set goals, monitor performance, and drive toward efficient pipeline contribution</li> <li>Develop campaign architecture that connects audience segmentation, creative, and landing experiences</li> <li>Improve conversion across the lead to meeting to SQL funnel</li> <li>Document a GTM playbook that can extend to new verticals and products as we grow</li> </ul> <h2>What Success Looks Like at 12 Months</h2> <ul> <li>A demand engine that runs predictably, not just campaign to campaign</li> <li>Measurable improvement in cost per qualified opportunity</li> <li>Clear vertical positioning that shows up consistently across channels</li> <li>A GTM framework documented well enough to hand off or replicate</li> </ul> <h2>Who You Are</h2> <ul> <li>5+ years in growth or marketing, ideally with some experience in a lean B2B environment</li> <li>You've owned a demand gen function before, not just contributed to one</li> <li>Comfortable across paid, content, and campaign operations without needing a specialist for every task</li> <li>Strong with data: you form hypotheses, test them, and know what the numbers are telling you</li> <li>Fluent with modern marketing tools and AI-assisted workflows; you find ways to do more with less</li> <li>Strong creative instincts and narrative clarity</li> <li>Revenue-oriented: you care about pipeline, not just impressions</li> <li>High agency, low ego</li> </ul> <h2>What to Expect</h2> <ul> <li>You'll report to the Head of Marketing; this is a true strategic partnership, not a hand-off model</li> <li>You'll work closely with our paid media agency on day-to-day execution</li> <li>Individual contributor role today, with a realistic path to building a small team as we scale</li> </ul> <h2><strong>Life at Onshore</strong></h2> <p><strong>Compensation</strong></p> <p>We offer competitive compensation aligned with impact. The base salary for this role ranges from $160,000 – $180,000.&nbsp;</p> <p><strong>Benefits</strong></p> <ul> <li>Medical, dental, and vision coverage</li> <li>FSA and HSA options</li> <li>Paid parental leave</li> <li>Unlimited PTO. Take the time you need to reset and do your best work.</li> </ul> <p><strong>How we work</strong></p> <p>We’re building in person in New York City. In the office Monday through Thursday and remote on Friday. The team moves quickly, works closely, and holds a high bar for execution. You’ll be surrounded by people who care deeply about what they’re building and expect the same.</p> <h2><strong>Why Onshore</strong></h2> <p>Onshore is a technology company that is transforming the tax consulting industry. Companies spend months chasing documentation, risk audits, or leave meaningful tax incentives unclaimed.</p> <p>We’ve built a new approach that combines AI with human expertise to identify, validate, and defend tax positions with real evidence.</p> <p>If you want to work on real problems, own meaningful outcomes, and collaborate with great people, you’ll do well here.</p>