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Senior Growth Marketing Manager
Bilt
New YorkOn-site2d ago
- Employment
- Full-time
- Seniority
- Senior
About the role
- Own day-to-day strategy and execution across Meta, TikTok, Reddit, Pinterest, and Snapchat, spanning both B2C and B2B campaigns
- Manage a multi-million dollar paid social budget with full accountability for CAC, ROAS, CPL, and LTV:CAC
- Optimize budget allocation across channels and report performance weekly and monthly to growth marketing leadership
- Architect full-funnel campaigns across awareness, acquisition, and member engagement, tailored to each channel's audience and creative formats
- Build and refine audience strategy across first-party data, lookalikes, retargeting, and suppression logic
- Partner with the in-house creative team to brief, test, and iterate ad creative across static, video, UGC, and influencer-whitelisted formats
- Leverage AI tools (Claude or equivalent) daily across creative analysis, audience work, reporting, and campaign management
- Surface and pursue new channels and testing opportunities as priorities and budget allow
- Must Have:
- 6+ years of hands-on paid social experience with direct in-platform fluency across Meta and TikTok at minimum
- Track record managing multi-million dollar paid social budgets with measurable impact on customer acquisition
- Deep fluency in audience architecture: first-party data, lookalike modeling, retargeting — not just platform targeting checkboxes
- Strong creative instincts — you brief well, evaluate sharply, and drive iteration at pace
- AI fluency — you use Claude or equivalent every day
- Data-minded by default — you live in dashboards, build performance models, and translate findings into clear recommendations
- Comfortable working autonomously and collaboratively across marketing, creative, data, and product teams
- Strong written and verbal communicator
- Nice to Have:
- In-platform experience with Reddit, Pinterest, and Snapchat
- Experience with fintech, consumer loyalty, rewards, or marketplace products
- Experience scaling paid social programs from early-stage to mature, multi-channel operations
- Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
- Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one.
- 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.
- Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.
- UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it.
- Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.
- Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.
Perks & benefits
- 401k
- Medical Insurance
- Unlimited Vacation
- Paid Time Off
- Mental Wellness Budget
- Equity Compensation
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