Growth Marketing Manager

Woven Care

Salt Lake City4d ago

About the role

<div class="content-intro">At Woven Care, we’ve intentionally built a culture that embraces challenges: we are both incredibly driven by clinical excellence while encouraging fun (we do work with kids after all!). We believe deeply in the day-to-day impact of our work while also providing opportunities for long-term career growth and leadership opportunities for our clinical team members. We offer real flexibility and manageable caseloads while supporting our team members and being truly collaborative on every case. We think this is what makes Woven Care such a special place to work and why such special people choose to work with us! </div> Woven Care is expanding from 12 clinics in Colorado into Salt Lake City — and we're just getting started. We plan to 4x our clinic footprint over the next few years, and we're looking for someone to help lead that charge. About the Role The Growth Marketing Manager is a senior individual contributor at the intersection of business development, community-building, and data-driven marketing. You'll own on-the-ground growth efforts in our new SLC market while partnering with the Director of Marketing and company leadership to build a repeatable playbook for future launches. There's a clear pathway to management as the team grows. The Ideal Candidate <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Is motivated by patient access — understanding that every new market launched means more children getting care</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Has deep roots in or strong familiarity with the Utah healthcare landscape, and/or has successfully launched healthcare services in new markets</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Is a natural relationship-builder who earns trust quickly with providers, community leaders, and executive stakeholders</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Is excited to build a network from scratch, including doing cold outreach</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Is data-fluent: comfortable setting KPIs, tracking performance, and adjusting strategy based on results</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Thrives in a fast-moving environment, has low ego, high integrity, and a collaborative spirit</li> </ul> What You'll Own Provider Relations & Referral Development <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Build and maintain a referral network across pediatricians, PCPs, specialists, and school-based clinicians in SLC</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Conduct regular outreach and in-person visits to drive consistent patient referrals</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Equip and motivate clinical staff to engage in provider education and relationship-building</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Manage a structured outreach calendar and track referral pipeline metrics in CRM</li> </ul> Community & Local Partnerships <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Cultivate relationships with community organizations, school districts, nonprofits, and parent networks</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Develop co-marketing initiatives and represent Woven Care at local events, health fairs, and community forums</li> </ul> Corporate & Strategic Partnerships <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Lead high-level outreach to healthcare networks, regional/national insurers, and employer groups</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Build business cases for partnership opportunities, including ROI modeling</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Develop executive-ready presentations and performance reports</li> </ul> Advertising & Paid Media <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Partner with the Director of Marketing to launch and optimize campaigns across Meta, Google, and other platforms</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Oversee traditional advertising (print, OOH, radio) and manage vendor relationships in the SLC market</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Track campaign performance against KPIs and report regularly on reach, CPA, and ROI</li> </ul> New Market Launch & Clinic Growth <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Own caseload-filling efforts at new SLC clinic locations across all channels</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Help develop and refine a repeatable market launch playbook for future expansion</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Analyze market data and competitive dynamics to surface growth opportunities</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Set and report on clear growth targets for the SLC market</li> </ul> Required Qualifications <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Bachelor's degree in Marketing, Business, Communications, or related field; equivalent experience considered</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">5–7+ years in growth marketing, business development, or market expansion — with at least 2 years in a healthcare setting</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Demonstrated experience building provider or referral networks in a clinical environment</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Proven track record developing high-value partnerships with healthcare systems, payers, or large institutions</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Experience managing both digital and traditional advertising campaigns with measurable results</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Strong analytical skills; proficiency with CRM tools (Salesforce, HubSpot) and marketing analytics platforms</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Excellent written and verbal communication skills, including comfort presenting to and cold-outreaching executives</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Familiarity with the Utah/SLC healthcare market is a strong plus</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Understanding of HIPAA and healthcare marketing compliance requirements</li> </ul> Location Hybrid, based in Salt Lake City. Regular in-market presence required; some travel to Colorado and future markets as the company grows. Compensation & Benefits <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">$90,000–$120,000/year, based on experience</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Bonus eligible up to 40% annually</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Comprehensive medical, dental, and vision coverage</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">401(k) with company match after 1 year</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Tenured PTO, FSA options, and company-paid life insurance</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Professional development support</li> </ul> <div class="content-conclusion">Ready to do your best clinical work while actually having a life outside it? Apply today.  Equal Employment Opportunity: We are an equal opportunity employer and do not discriminate based on race, color, religion, national origin, sex, age, disability, or any other status protected by law. Woven Care uses e-Verify to authorize eligibility for employment. </div>

Perks & benefits

401k
Vision Insurance
Paid Time Off
Pension Matching

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