Growth Marketing Manager - USA

Key Responsibilities

• Own and optimize Paid Search and Paid Social channels end-to-end.
• Manage campaign setup, structure, bidding, creative testing, and scaling.
• Lead continuous testing frameworks (audiences, creatives, offers, landing pages).
• Define and drive asset strategy in collaboration with creative and brand teams.
• Ensure strong performance across full funnel: acquisition, conversion, and efficiency.

• Own allocation and optimization of a multi-million-dollar performance budget.
• Balance short-term efficiency with long-term growth and learning.
• Forecast performance, evaluate trade offs, and clearly communicate ROI.

• Build and maintain performance dashboards (channel, cohort, funnel level).
• Own tracking and attribution best practices (GA4, GTM, platform tracking).
• Support Global Team in:
  • Data tagging & event layers
  • Cookie and consent optimization
  • Conversion tracking accuracy

• Own SEO growth initiatives in collaboration with content and tech.
• Growth testing & implementation.
• Content strategy (brand reviews, buying guides, blogs).
• Technical SEO improvements.
• Measure SEO impact with clear KPIs tied to business outcomes.
  
  

Skills, Knowledge and Expertise

• 3 to 6 years of experience in Growth Marketing, Performance Marketing, or Marketing Analytics.
• Strong analytical mindset with proven ability to make data-driven decisions.
• Hands-on experience with Google Ads and Meta Ads.
• Solid understanding of SEO fundamentals and growth experimentation.
• Experience with GA4, Google Tag Manager, and attribution models.
• Comfortable building dashboards and working with performance data daily.
• Strong communication skills, able to explain complex data clearly.
• SQL proficiency.
  
  

Benefits