Growth Marketing Specialist

<div class="content-intro"><h2><strong>About HeyGen</strong></h2> <p>At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.<br>Learn more at&nbsp;<a href="https://www.heygen.com">www.heygen.com</a>.&nbsp; Visit our Mission and Culture doc <a href="https://docs.google.com/document/d/1JQ6k6Ce8VRE60zO09Uc94JVaxRWA2xC1-IbIFAAHPvs/edit?usp=sharing">here</a>.&nbsp;</p></div><div class="styles_content__YC4eT"> <div class="styles_description__uLHQ_"> <h2><strong>Position Summary</strong></h2> <p>HeyGen is growing fast, and our growth marketing engine needs to keep pace. We're looking for a Growth Marketing Specialist to serve as the execution right hand to our growth lead — someone who can take strategy and turn it into live, optimized campaigns across paid channels, affiliate, and influencer programs.</p> <p>Our Growth Marketing Specialist will thrive in the weeds: launching campaigns, pulling keyword reports, adjusting bids, standing up A/B tests, and constantly looking for the next channel or angle to test. You'll work across Google, Meta, YouTube, Apple Search Ads, and emerging channels - we are constantly expanding. If you love the combination of analytical rigor and creative experimentation that defines great growth marketing, this role is for you.</p> <p>This role is based in Los Angeles or San Francisco.</p> <h2><strong>Core Responsibilities</strong></h2> <ul> <li><strong>Paid campaign execution &amp; reporting</strong>: Launch, manage, and optimize campaigns across Google Ads (Search, PMax), Meta/Instagram, YouTube, TikTok, and emerging channels (Reddit, ChatGPT, Apple Search Ads). Monitor performance daily and keep reporting on spend, CAC, and efficiency metrics.</li> <li><strong>Keyword research &amp; bid management</strong>: Conduct ongoing keyword research, manage bid strategies, and adjust budgets based on performance</li> <li><strong>Testing &amp; experimentation</strong>: Set up and run A/B tests and structured experiments across dimensions such as copy, messaging, creative, geo-targeting, incrementality, and audience</li> <li><strong>Influencer program support</strong>: Help manage day-to-day influencer operations — sourcing/managing relationships with micro-influencers, partner comms, performance monitoring, activation, invoicing</li> <li><strong>Agency &amp; vendor management</strong>: Own day-to-day relationships with external agencies and vendors across podcast, creative, UGC, and affiliate channels — managing deliverables, timelines, and performance accountability</li> <li><strong>Creative performance analysis</strong>: Partner with in-house creative and agency teams to analyze what's working across ad creative, identify top performers, and feed data-driven insights back into future creative iterations</li> </ul> <h2><strong>Requirements</strong></h2> <ul> <li>3 years of hands-on experience in growth marketing, performance marketing, or paid acquisition — internships and agency experience count</li> <li>Proficiency in Google Ads and Meta Ads Manager; bonus if you've also worked in TikTok, YouTube, or other platforms</li> <li>Comfortable pulling keyword reports, adjusting bids, and managing budgets day-to-day</li> <li>Analytical and detail-oriented — you catch the typo in the ad copy, the misallocated budget, and the anomaly in yesterday's spend</li> <li>Self-starter who can move fast with minimal hand-holding in a high-autonomy environment</li> </ul> <h2><strong>Nice to Haves</strong></h2> <ul> <li>Experience managing affiliate programs (Rewardful preferred)</li> <li>Familiarity with mobile attribution and analytics tools, particularly AppsFlyer and Google Analytics 4</li> <li>Exposure to app install campaigns and Apple Search Ads</li> <li>Background in AI, video, or creative tools space</li> </ul> <h2><strong>Salary Range:</strong></h2> <p>$110,000 – $150,000 annual base salary</p> <p>Total compensation includes cash compensation, equity, and benefits.</p> <p>Please note that the salary information is a general guideline only.&nbsp; HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer.&nbsp; As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.</p> </div> </div>