Senior Growth Product Manager - User Activation

<div class="content-intro"><p><strong>About Us</strong></p> <div data-page-id="HladdPLXIoNz4nxkqkCuk4rAs8v" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-XCikdRR2xoZIjdxtCKcuOflrs8d">Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.</div> <div class="ace-line ace-line old-record-id-IF06dI0MPoBwYfxbZ4zui13HsoC">&nbsp;</div> <div class="ace-line ace-line old-record-id-X5EbdOwvMoYuOmxQBbuueUEDsDd">Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.</div> <div class="ace-line ace-line old-record-id-LtVud2dO7oglqJxxZoOucqjJsPc">&nbsp;</div> <div class="ace-line ace-line old-record-id-RMHkdm4bPo66l3xMVO8ui1o8sle">Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.</div> </div></div><div data-lark-html-role="root"> <div class="rich-text-paragraph" data-eleid="53"><strong><span class="text-only" data-eleid="54"><span class="text-only">Responsibilities</span></span></strong></div> <ol class="richTextDocs-orderList richTextDocs-orderList-marker1 richTextDocs-orderList-number" data-eleid="55"> <li class="richTextDocs-listItem" data-eleid="56" data-index="1."> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="57"><span class="text-only">Own exchange active user metrics (MAU/Cumulative Transactors), define and execute user activation growth strategies</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="58" data-index="2."> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="59"><span class="text-only">Lead consumer-facing growth feature planning and iteration, including task systems, check-ins, rewards stores, and trading incentives</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="60" data-index="3."> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="61"><span class="text-only">Plan and operate user campaigns (trading competitions, airdrops, seasonal events), with ability to build campaign platforms or templatized frameworks from 0 to 1</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="62" data-index="4."> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="63"><span class="text-only">Continuously optimize activation conversion and </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">retention</span><span class="text-only"> curves through data-driven approaches (funnel analysis, user segmentation, A/B testing)</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="64" data-index="5."> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="65"><span class="text-only">Coordinate cross-functional resources across design, engineering, data, and compliance to drive project delivery</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="66" data-index="6."> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="67"><span class="text-only">Monitor industry trends and competitor activities, identify actionable growth opportunities</span></span></div> </li> </ol> <div class="rich-text-paragraph" data-eleid="68"><strong><span class="text-only" data-eleid="69"><span class="text-only">Requirements</span></span></strong></div> <ol class="richTextDocs-orderList richTextDocs-orderList-marker1 richTextDocs-orderList-number" data-eleid="70"> <li class="richTextDocs-listItem" data-eleid="71" data-index="1."> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="72"><span class="text-only">5+ years in internet product/growth roles, with at least 2 years at a crypto exchange or Web3 platform</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="73" data-index="2."> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="74"><span class="text-only">Demonstrated ownership of activation/retention metrics with proven results (DAU/MAU growth, retention improvement, etc.)</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="75" data-index="3."> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="76"><span class="text-only">Strong consumer-facing product design skills, with 0-to-1 experience in task systems, gamification, or viral growth features</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="77" data-index="4."> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="78"><span class="text-only">Proven track record in large-scale campaign planning and execution</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="79" data-index="5."> <div class="richTextDocs-listItem__text"><strong><span class="text-only" data-eleid="80"><span class="text-only">Experience with licensed/regulated platforms</span></span></strong><span class="text-only" data-eleid="81"><span class="text-only">, understanding of KYC tiering, geo-restrictions, and product trade-offs under compliance constraints</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="82" data-index="6."> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="83"><span class="text-only">Highly data-literate, proficient in SQL/BI tools, capable of designing and analyzing A/B experiments</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="84" data-index="7."> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="85"><span class="text-only">Excellent cross-cultural communication skills, comfortable with multi-timezone collaboration</span></span></div> </li> </ol> <div class="rich-text-paragraph" data-eleid="86"><strong><span class="text-only" data-eleid="87"><span class="text-only">Nice to Have</span></span></strong></div> <ul class="richTextDocs-unOrderList richTextDocs-unOrderList-disc" data-eleid="88"> <li class="richTextDocs-listItem" data-eleid="89"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="90"><span class="text-only">Campaign product experience at super apps such as Taobao/Alipay (e.g., Double 11, Five Blessings, check-in events at billion-DAU scale)</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="91"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="92"><span class="text-only">Experience at top-tier exchanges (Bybit/OKX/Binance)</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="93"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="94"><span class="text-only">Experience building Referral/Affiliate growth systems</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="95"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="96"><span class="text-only">Understanding of derivatives (</span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">futures</span><span class="text-only">/options) user behavior</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="97"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="98"><span class="text-only">Multi-region operational experience (</span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">SEA</span><span class="text-only">, </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">LATAM</span><span class="text-only">, Europe)</span></span></div> </li> </ul> </div><div class="content-conclusion"><p><strong>Why Join Us</strong><br>At Bybit, we are committed to fostering a supportive and enriching work environment.&nbsp;<br>Our benefits include:<br>- Study Growth Fund: We support your professional development and continuous learning.<br>- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.<br>- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.<br>- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.<br>- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.</p></div>