GTM Orchestration Director

<div class="content-intro"><p>At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.</p></div><p><span style="text-decoration: underline; font-size: 10pt;"><strong>So, what’s the role all about?</strong></span></p> <p><span style="font-size: 10pt;">The NiCE <strong>GTM Orchestration Director</strong> is a senior cross-functional leader responsible for orchestrating end-to-end alignment across product, marketing, sales, pre-sales, enablement, customer success, professional services, and competitive intelligence. This role exists to solve a systemic organizational gap: while many disciplines contribute to bringing products to market, no unified mechanism currently ensures those disciplines operate cohesively — resulting in fragmented messaging, incomplete enablement, poor feedback loops, and suboptimal field execution.</span></p> <p><span style="font-size: 10pt;">The GTM Orchestration Director acts as the central integrator and forcing function, ensuring that all elements required to successfully commercialize a product are connected, complete, and effectively delivered to the field.</span></p> <p><span style="text-decoration: underline; font-size: 10pt;"><strong>This role is chartered to:</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Establish a repeatable, scalable GTM orchestration model across the organization</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Eliminate disconnects across functional silos</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Ensure the field is fully enabled, informed, and competitive</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Create closed-loop feedback mechanisms from field execution back into product and marketing</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Increase revenue productivity, competitive win rates, and product adoption</span></li> </ul> <p><span style="font-size: 10pt;">This role serves as the arbiter in the middle — ensuring the organization is not merely producing outputs (products, decks, events), but delivering cohesive, consumable, and actionable GTM packages to sellers.</span></p> <p class="x_MsoNormal"><span style="text-decoration: underline; font-size: 10pt;"><strong>Key Responsibilities</strong></span></p> <h2><span style="font-size: 10pt;">Cross-Functional GTM Orchestration</span></h2> <p><span style="font-size: 10pt;">Lead alignment across all revenue-impacting functions, including:</span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Product &amp; R&amp;D</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Product Marketing, Field Marketing, and Partner Marketing</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Sales &amp; Pre-Sales</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Enablement</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Customer Success and Professional Services</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Value Realization / ROI teams</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Competitive Intelligence</span></li> </ul> <p><span style="font-size: 10pt;">Ensure all disciplines contribute to a complete A-to-Z GTM motion — not isolated deliverables — and create and enforce a structured process for bringing products to market, from innovation through field execution.</span></p> <h2><span style="font-size: 10pt;">Product Commercialization Ownership</span></h2> <p><span style="font-size: 10pt;">For assigned product(s) or portfolio streams, own:</span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Definition and validation of the value proposition</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Development of clear, differentiated positioning</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Delivery of complete GTM packages, including messaging, sales narratives, competitive positioning, enablement materials, and customer-facing collateral</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Ensuring that sellers receive everything required to effectively sell a solution — not partial or fragmented inputs</span></li> </ul> <h2><span style="font-size: 10pt;">Field Enablement and Execution Readiness</span></h2> <p><span style="font-size: 10pt;">Ensure that:</span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Sales teams understand the when, why, and how to sell each product</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Pre-sales teams are equipped with technical depth and demo capabilities</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Enablement programs are aligned and relevant to real-world selling scenarios</span></li> </ul> <p><span style="font-size: 10pt;">Proactively identify opportunities to sharpen field knowledge, clarify messaging, strengthen technical support, and deepen competitive positioning. Drive accountability to ensure sales teams are always equipped with the enablement they need to perform at their best.</span></p> <h2><span style="font-size: 10pt;">Competitive Intelligence Integration</span></h2> <p><span style="font-size: 10pt;">Partner with competitive intelligence teams to:</span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Continuously monitor key competitors, including emerging AI-first players and platform competitors</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Translate insights into actionable frontline guidance</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Rapidly propagate competitive changes into messaging, enablement, and field marketing narratives</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Equip sellers to respond to real-time competitive pressures</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Feed field-identified competitive gaps back into product and marketing</span></li> </ul> <h2><span style="font-size: 10pt;">Feedback Loop Creation and Systemization</span></h2> <p><span style="font-size: 10pt;">Establish formal mechanisms for:</span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Capturing field insights — wins, losses, objections, and execution gaps</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Feeding those insights into product development, marketing strategy, and messaging</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Building scalable, repeatable systems to capture and propagate field learnings across the organization</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Propagating learnings consistently across the organization</span></li> </ul> <h2><span style="font-size: 10pt;">Organizational Influence and Change Leadership</span></h2> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Act as a senior cross-functional change agent</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Drive alignment across teams with different KPIs, goals, and incentives</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Challenge and improve outputs from any function when necessary — messaging, content, positioning</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Apply executive-level influence to drive accountability, break down silos, and enforce standards</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Serve as a single-threaded owner for GTM effectiveness across assigned domains</span></li> </ul> <h2><span style="font-size: 10pt;">Portfolio Ownership (GTM Streams)</span></h2> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Own a defined set of products or solution areas</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Scale responsibility based on strategic importance, market complexity, and revenue impact</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Balance depth vs. breadth across high-priority growth areas and the broader product portfolio</span></li> </ul> <p><span style="text-decoration: underline; font-size: 10pt;"><strong>Operating Model</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Authority: </strong>Significant cross-functional influence across the organization</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Orientation: </strong>Operates horizontally across the organization, not vertically within a single team</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Function: </strong>Acts as the heliostat controller — aligning all functional mirrors toward a single output: successful field execution and revenue generation</span></li> </ul> <p><span style="text-decoration: underline; font-size: 10pt;"><strong>Key Success Metrics</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Increased sales productivity and win rates</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Improved field readiness and adoption of new products</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Reduced time-to-market for new capabilities</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Higher consistency and quality of GTM messaging</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Measurable improvements in competitive positioning effectiveness</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Strong, repeatable feedback loops influencing product and strategy</span></li> </ul> <p><span style="text-decoration: underline; font-size: 10pt;"><strong>Ideal Candidate Profile</strong></span></p> <h2><span style="font-size: 10pt;">Experience</span></h2> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Senior executive with deep experience across multiple disciplines: Sales, Marketing, Product, Pre-Sales</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Strong operational and strategic acumen across complex, matrixed organizations</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Track record of building GTM systems and processes in dynamic, high-growth environments</span></li> </ul> <h2><span style="font-size: 10pt;">Capabilities</span></h2> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Proven ability to influence without authority and drive cross-functional alignment</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Skilled at leading complex organizational change across teams with competing priorities</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">High credibility with field sales teams, product organizations, and marketing leaders</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Comfortable operating in ambiguous, unstructured environments</span></li> </ul> <p><span style="text-decoration: underline; font-size: 10pt;"><strong>Why This Role Exists</strong></span></p> <p><span style="font-size: 10pt;">NiCE has built deep expertise across each discipline that contributes to GTM success. The opportunity now is to amplify that strength by creating tighter integration across those functions — unlocking greater revenue productivity, faster time-to-market, and more consistent field execution. This role is designed to capture that opportunity by:</span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Unifying strong individual disciplines into a cohesive, end-to-end GTM motion</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Accelerating competitive responsiveness across messaging, enablement, and the field</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Ensuring the full value of NICE's product portfolio is realized in every selling conversation</span></li> </ul> <p><span style="font-size: 10pt;"><strong>The GTM Orchestration Director will build the connective system that ensures all organizational efforts converge into a coherent, executable go-to-market motion that drives revenue outcomes.</strong></span></p> <p class="x_MsoNormal"><span style="font-size: 10pt;"><strong>&nbsp;</strong><strong>What’s in it for you?</strong></span></p> <p><span style="font-size: 10pt;">Join an ever-growing, market disrupting, global company where the teams – comprised of the best of the best – work in a fast-paced, collaborative, and creative environment! As the market leader, every day at NiCE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NiCEr!</span></p> <p><span style="font-size: 10pt;"><strong>Requisition ID: </strong>11138<strong><br>Reporting into: </strong>VP of Sales</span><br><span style="font-size: 10pt;"><strong>Role Type:&nbsp;</strong>Individual Contributor</span></p><div class="content-conclusion"><p><em><strong>About NiCE </strong></em></p> <p><em>NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions. </em></p> <p><em>Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries. </em></p> <p><em>NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.</em></p> <p>&nbsp;</p></div>