Head of Brand & Marketing

<p><strong>About the job</strong></p> <p>Role: Head of Brand &amp; Marketing<br>Location: San Francisco, CA (Hybrid)<br>Employment Type: Full-Time<br>Salary: $140,000–$220,000 + bonus<br>Other: Equity options</p> <p><strong>About Ever</strong></p> <p>Ever is building the future of auto retail. As the first AI-native auto retail platform, we are building the next $100B+ automotive business, starting with electric vehicles. Our AI-native product and operations power our full-stack auto retail business, serving EV buyers and sellers across the nation, both online and offline.</p> <p>Based out of San Francisco and expanding nationwide, we are backed by leading investors and led by former tech &amp; automotive professionals from Uber, Tesla, Rivian, Lithia, Penske, Carvana, Lyft, Meta, J.P. Morgan, BCG, and more. After our recently completed Series A financing, we have raised $100M in total equity and debt funding. We are growing rapidly and actively recruiting exceptional talent to join our mission of building the next-generation auto retail platform. Learn more about us at <a href="http://evercars.com">evercars.com</a>.</p> <p><strong>What You’ll Do</strong></p> <ul> <li>Own Ever’s marketing function end-to-end: brand, growth, lifecycle, content, PR, and partnerships</li> <li>Develop Ever’s brand positioning and storytelling across all channels</li> <li>Help define and execute the company’s go-to-market, growth, and market launch strategy</li> <li>Help build a high-performing marketing team across performance, content, lifecycle, and brand</li> <li>Partner closely with Product, Engineering, and Sales to drive customer acquisition and retention</li> <li>Own top-of-funnel growth across paid, organic, partnerships, and community</li> <li>Lead demand generation and funnel optimization efforts</li> <li>Own CRM, lifecycle marketing, and customer communications</li> <li>Manage agency and external partner relationships</li> <li>Set and track marketing KPIs (CAC, CM, conversion, brand metrics)</li> <li>Own marketing budget and ROI</li> <li>Scale marketing infrastructure as Ever expands nationally</li> </ul> <p><strong>Qualifications &amp; Fit</strong></p> <ul> <li>5–10+ years of marketing leadership experience in high-growth consumer, tech or marketplace companies</li> <li>Exceptional storytelling and brand instincts</li> <li>Experience building marketing teams from scratch preferred</li> <li>Strong background in growth, performance marketing, and funnel optimization</li> <li>Proven track record scaling customer acquisition efficiently</li> <li>Strategic thinker with strong execution skills</li> <li>Experience working closely with founders and exec teams</li> <li>Data-driven decision maker</li> <li>Comfortable operating in ambiguity and moving fast</li> </ul> <p><strong>Technical Skills</strong></p> <ul> <li>Deep experience with performance marketing platforms (Google, Meta, TikTok, etc.)</li> <li>Analytics and attribution tooling (GA4, Looker, PostHog, Amplitude)</li> <li>Strong CRM &amp; lifecycle marketing experience</li> <li>A/B testing and experimentation frameworks</li> <li>Marketing automation and CDP experience</li> <li>Budget forecasting and ROI modeling</li> <li>Strong understanding of SEO, content, and community growth</li> </ul> <p><strong>Benefits</strong></p> <ul> <li>Competitive salary and performance-based bonus</li> <li>Potential equity options</li> <li>Health, dental, and vision insurance</li> <li>Flexible / Unlimited PTO</li> <li>401(k) plan</li> </ul> <p><strong>Why Ever and this role?</strong></p> <ul> <li>Own marketing at a category-defining startup</li> <li>Build the growth engine that helps us become a $100B+ company</li> <li>Work directly with founders and exec team</li> <li>Massive long-term upside and leadership growth</li> <li>Shape Ever’s brand and customer voice from the ground up</li> </ul> <p><strong>Disclaimers</strong></p> <p>Ever is an equal opportunity employer. We encourage applicants from all backgrounds and experiences to apply.</p> <p><strong>Next steps</strong></p> <p>We’re assembling a world-class team to change the future of auto retail and to build the next $100B+ company. If you’re excited by the massive opportunity, apply here <a href="https://job-boards.greenhouse.io/ever">https://job-boards.greenhouse.io/ever</a></p> <p>&nbsp;</p>