Founded by Chris Bumstead, STNDRD is a fast-scaling enterprise dedicated to helping individuals reach their full potential through a one-of-a-kind ecosystem. STNDRD combines a comprehensive training app, elite 1-on-1 coaching, and telehealth services. Our goal is to empower people to take control of their physical and mental well-being through personalized solutions and expert guidance.

We’re looking for a Director of Coaching to lead and scale the STNDRD coaching experience.

This role sits at the intersection of coaching leadership, customer success, and operational excellence. You will oversee the coaching team, ensure coaches are maximizing the STNDRD platform, and obsess over delivering exceptional results and experiences for our clients.

The ideal candidate is a highly organized leader who understands both coaching and client success, and is passionate about building systems that help coaches perform at their highest level while ensuring members receive world-class support.

Lead the Coaching Team

• Lead, mentor, and manage the STNDRD coaching team.

• Drive coach performance with a focus on improving client retention and outcomes.

• Establish coaching standards, best practices, and performance expectations.

• Provide ongoing training, feedback, and development for coaches.

• Foster a culture of accountability, professionalism, and excellence.

Own the Client Experience

• Ensure every client receives a high-quality STNDRD coaching experience.

• Oversee client onboarding, engagement, and long-term retention.

• Support coaches in resolving client issues and delivering exceptional service.

• Monitor client satisfaction and continuously improve the coaching experience.

Optimize Coaching Operations

• Manage coaching schedules, workload distribution, and operational efficiency.

• Implement systems that help coaches manage time effectively while maintaining high-quality service.

• Build scalable processes that support the growth of the STNDRD coaching program.

Improve Platform & Workflow

• Ensure coaches are effectively using the STNDRD platform to deliver coaching services.

• Identify opportunities to improve workflows, efficiency, and platform adoption.

• Partner with product and leadership teams to improve tools that support coaches and clients.

Drive Community & Engagement

• Support initiatives that strengthen the STNDRD community and member engagement.

• Encourage accountability, motivation, and connection among clients and coaches.

• Help create a coaching environment that empowers members to reach their goals.

Collaborate Across Teams

• Partner with marketing, product, and leadership teams on program launches and initiatives.

• Share insights from coaching and client feedback to help improve the STNDRD platform and programs.

• 5–10 years of experience in fitness coaching, coaching leadership, or client success roles.

• Experience managing coaches or performance teams.

• Strong leadership, communication, and organizational skills.

• Ability to analyze performance data and identify drivers of high- and low-performing coaches.

• Experience with fitness coaching platforms, digital coaching programs, or online communities.

• Ability to manage multiple priorities in a fast-paced remote environment.

• Deep passion for fitness, coaching, and helping people achieve meaningful results.

• Experience scaling or building a digital coaching program.

• Experience working in high-growth startups or fast-scaling fitness brands.

• Strong background in client retention, engagement strategy, or community building.

• Experience collaborating closely with product teams to improve coaching platforms.

• Work directly with the founding team

• Help build a brand at the intersection of fitness, performance, and technology

• Own and scale the growth engine of a rapidly expanding platform

• High ownership, high impact, and the opportunity to build something meaningful