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Head of Demand Generation
Patlytics
WorldwideRemote2y ago
- Employment
- Full-time
- Seniority
- Lead
About the role
- Plan and implement innovative demand generation strategies to generate new leads
- Foster and guide a culture of continual experimentation, consistently testing new channels, messaging, and tactics to optimize user acquisition and conversion rates
- Work cross functionally with multiple departments, including our Sales, Product, and Executive teams to ensure we are accurately targeting our user base with optimal campaign strategies
- Design and supervise paid campaigns on diverse platforms
- Enhance operational processes and reporting for demand generation programs to assess effectiveness, performance, and marketing spend ROI
- Conduct detailed analysis of campaign results, derive insights, and present findings clearly to facilitate informed decision-making and future actions
- Develop and oversee the marketing budget
- Minimum of 5 years of experience in growth marketing, ideally with a focus on AI/LLMs
- Proven track record of driving demand generation and pipeline growth in a B2B/SaaS technology environment
- Ability to drive revenue growth in a fast-paced, start-up environment
- Extremely strong analytical skills and experience with growth analytics tools
- Ability to adapt quickly to market changes and implement creative growth strategies
- Excellent communication and collaboration skills
- Medical, Dental, Vision, and 401(k)
- Hybrid work environment (open to remote pending location), while staying connected with a passionate and talented team
- Wide range of opportunities for personal and professional development
- Competitive compensation and equity grants
Perks & benefits
- 401k
- Equity Compensation
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