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Head of Growth

Hyphen Connect Limited

Dubai2mo ago
Seniority
Lead

About the role

<p></p> <p data-path-to-node="2">We are building the definitive AI-powered crypto search engine, transforming how users discover, analyze, and interact with on-chain and off-chain data. Our mission is to make the complex world of crypto instantly accessible through intelligent, natural-language search. As <strong>Head of Growth</strong>, you will architect our user acquisition strategy, leveraging data-driven approaches to scale our platform into the go-to gateway for millions of crypto participants.</p> <h3 data-path-to-node="3">Core Responsibilities</h3> <ul data-path-to-node="4"> <li> <p data-path-to-node="4,0,0">Design and execute the overarching <strong>user acquisition strategy</strong>, focusing on sustainable growth loops and high-retention onboarding.</p> </li> <li> <p data-path-to-node="4,1,0">Lead <strong>performance marketing efforts </strong>across digital channels, optimizing spend based on rigorous CAC and LTV analysis.</p> </li> <li> <p data-path-to-node="4,2,0">Implement <strong>growth hacking experiments</strong> to identify new channels for user expansion, from viral referral programs to SEO-driven content strategies.</p> </li> <li> <p data-path-to-node="4,3,0">Work closely with the product and engineering teams to integrate growth-focused features and reduce friction in the user journey.</p> </li> <li> <p data-path-to-node="4,4,0">Manage and analyze the <strong>full growth stack</strong>, using data to drive decisions on product positioning and marketing messaging.</p> </li> </ul> <h3 data-path-to-node="5">Requirements</h3> <ul data-path-to-node="6"> <li> <p data-path-to-node="6,0,0"><strong>5+ years</strong> of experience in growth marketing or user acquisition, specifically within the fintech, crypto, or AI sectors.</p> </li> <li>Proven experience leading <strong data-start="1490" data-end="1565">user acquisition, performance marketing, and growth hacking initiatives</strong>.</li> <li> <p data-path-to-node="6,1,0">Strong analytical skills with the ability to interpret complex datasets and translate them into actionable growth tactics.</p> </li> <li> <p data-path-to-node="6,2,0">Proven track record of scaling consumer-facing platforms through a mix of performance marketing and organic growth hacking.</p> </li> <li> <p data-path-to-node="6,3,0">Deep understanding of the <strong>crypto market landscape</strong> and user behavior patterns within the <strong>Web3 ecosystem</strong>.</p> </li> <li> <p data-path-to-node="6,4,0">Experience managing growth budgets and working with modern marketing automation and analytics tools.</p> </li> </ul> <p></p>

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