Head of Growth Marketing

We're Rist Labs — a cofounding studio building ethical, AI-powered B2C products that matter.

We partner with sharp founders and top talent to launch ventures that move fast, scale globally, and make a real impact.

We're looking for a Growth Marketing Manager to join Aligned — a subscription-based AI Coach trained on 1,000+ top books and expert insights, helping users achieve personal and professional goals faster with 24/7 coaching.

Who we’re looking for:

• 4+ years of user acquisition or growth manager experience in a product company

• Having management experience or being ready to lead a team

• Proven track record of scaling Meta ads with a budget of $1M+

• Experience with subscription-based products targeting Tier 1 markets

• Strong analytical skills with campaign measurement, data analysis, and A/B testing expertise

• Builder mindset; comfortable scaling from scratch

• Expertise in optimizing traffic based on CPL, CAC, LTV, ROAS, ROI metrics

• Experience in optimizing creatives at the campaign setup level and using creative factory insights to drive scalable marketing performance

• Proven track record in scaling user acquisition for new products from 0 to 1, from idea validation to scalable growth

• English — upper-intermediate level or higher

• Practical experience with Amplitude or Looker

• Experience with TikTok, ASA, and Google

• Familiarity with automation tools (Revealbot, Airtable, n8n)

You’ll be working on:

• Start hands-on: audit the full acquisition setup, launch and manage Meta campaigns, and deliver a clear action plan with performance targets

• Optimize campaigns based on CAC, ROAS, LTV, and CR; monitor ad account and user journey metrics, adjusting based on insights

• Drive creative performance, contribute ideas, support the production of high-performing creatives, and apply creative factory insights at the campaign level

• Run growth experiments, improve existing UA flows, and prepare performance reports with key learnings and next steps

• Own product growth strategy and align it with business goals

• Lead, mentor, and grow the creative and user acquisition teams

• Build scalable growth processes, experimentation frameworks, and OKR cycles

• Own budget allocation, scaling roadmap, and identification of new channels and markets

• Drive cross-functional alignment with product, marketing, and analytics

Your manager: You’ll report directly to Bohdan Kit, CEO of Aligned. Bohdan is the product leader who personally built solutions for over 100 million users and generated nine-figure revenues on platforms like Amazon and WordPress. He actively shares his expertise and gives you full freedom to act

What we offer:

• Office/hybrid work format. Our Kyiv office is a hub for teams of all products

• Freedom to build. No micromanagement. No politics. No fluff

• Top-tier team. You’ll work with proven operators, product thinkers, and creatives

• Not one path. Yours. We support all kinds of growth: leadership, depth, and breadth, allowing you to choose how far and where to go

• Above-market salary with an ambitious performance-based bonus system

• Unlimited vacation & sick leave

• Apple gear, because we don’t believe in slow laptops or slow ambition

• Company-paid lunches (because hungry brains don’t build great stuff)

Recruitment process:

• Interview with recruiter (Google Meet) - 45 min

• Technical interview - 1,5 hours + Culture-fit interview - 1.5 hours - all in 1 day!