Head of Growth Marketing

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is an innovative technology company building AI-powered solutions for Shopify brands. Their platform helps marketing teams plan and execute smarter cross-channel campaigns by combining merchandising, inventory, and marketing intelligence into a unified operating system. As the company enters a critical growth stage, they are seeking a Head of Growth Marketing to build and lead the go-to-market engine, establish category leadership, and drive demand generation within the Shopify and ecommerce ecosystem.

Role Overview

The Head of Growth Marketing will be responsible for building and executing the company’s go-to-market strategy, demand generation engine, ecosystem partnerships, founder-led marketing initiatives, and AI-enabled growth systems. The Head of Growth Marketing will work directly with the founder and leadership team to develop positioning, messaging, inbound programs, ecosystem relationships, and scalable acquisition channels while leveraging AI-powered workflows to maximize efficiency. This role is ideal for a strategic and execution-oriented marketer who thrives in early-stage environments, understands the Shopify ecosystem, and enjoys building repeatable growth systems from the ground up.

Location

Fully Remote | 9:00 AM - 5:00 PM EST

Key Responsibilities

GTM Strategy & Market Positioning

• Build and execute the company’s go-to-market strategy.

• Develop positioning, messaging, and category narratives.

• Partner with leadership to refine market positioning based on customer and market feedback.

• Participate in customer conversations and sales discussions to identify opportunities for messaging improvements.

• Support category creation and market awareness initiatives.

• Develop strategies that increase visibility and demand within the Shopify ecosystem.

Demand Generation & Ecosystem Development

• Build inbound marketing programs that generate qualified demand.

• Develop lead generation initiatives, benchmark content, and community-driven growth programs.

• Establish and maintain relationships with Shopify ecosystem partners, influencers, agencies, and operators.

• Support partner ecosystem growth through strategic collaborations.

• Turn customer successes into case studies, testimonials, and market-facing proof points.

• Build programs that drive awareness, credibility, and pipeline growth.

Founder-Led Marketing & Thought Leadership

• Amplify founder-led content and thought leadership initiatives.

• Support content distribution across LinkedIn, Instagram, and other relevant channels.

• Strengthen executive visibility within the ecommerce and Shopify communities.

• Develop content strategies that reinforce positioning and category leadership.

• Support storytelling initiatives that drive awareness and trust.

AI-Native Growth Operations

• Leverage AI-enabled workflows to support outbound prospecting, enrichment, lead qualification, and campaign execution.

• Design automated systems that improve marketing efficiency and scalability.

• Build growth experiments across acquisition, activation, and demand generation initiatives.

• Develop reporting, attribution, and measurement frameworks.

• Utilize AI tools to improve marketing execution and operational efficiency.

• Continuously evaluate emerging AI tools and growth opportunities.

Marketing Infrastructure & Process Development

• Establish scalable marketing systems and operational processes.

• Create a centralized source of truth for accounts, pipeline, and marketing performance.

• Implement tooling that supports enrichment, reporting, and marketing intelligence.

• Coordinate freelancers, contractors, and AI-assisted resources.

• Ensure marketing operations support long-term scalability.

Qualifications Experience

• 5+ years of experience in B2B marketing.

• Experience marketing to Shopify brands, ecommerce businesses, or related technology markets.

• Experience developing and executing go-to-market strategies.

• Experience leading product launches, category launches, or major market initiatives.

• Experience building demand generation programs and inbound marketing systems.

• Experience developing ecosystem partnerships, influencer relationships, or agency networks.

• Experience leveraging AI tools to support marketing execution, automation, or workflow development.

• Experience supporting founder-led marketing or executive thought leadership initiatives.

• Experience managing growth programs within startup, SaaS, or technology environments.

• Experience developing reporting, attribution, and performance measurement systems.

Qualifications Skills

• Strong go-to-market strategy and execution capabilities.

• Strong positioning, messaging, and category creation skills.

• Strong demand generation and growth marketing expertise.

• Strong understanding of the Shopify and ecommerce ecosystem.

• Strong partnership development and ecosystem-building capabilities.

• Strong content strategy and storytelling abilities.

• Strong analytical and experimentation mindset.

• Ability to leverage AI-enabled workflows to increase efficiency and scale.

• Ability to build repeatable growth systems and operational processes.

• Ability to work effectively in fast-paced and ambiguous environments.

• Strong problem-solving and decision-making capabilities.

• Highly proactive, resourceful, and execution-oriented mindset.

What Success Looks Like

• The company establishes a recognizable and credible position within the Shopify ecosystem.

• Demand generation programs consistently generate qualified pipeline opportunities.

• Ecosystem partnerships, customer advocacy, and community relationships contribute to growth.

• Founder-led content and thought leadership initiatives strengthen market awareness.

• AI-powered workflows improve efficiency and scalability across marketing operations.

• Marketing infrastructure supports repeatable and measurable growth.

• Qualified demand generation supports ongoing business expansion and sales growth.

Opportunity

This is an opportunity to become the founding growth marketing leader within a rapidly growing technology company. The Head of Growth Marketing will have significant ownership over go-to-market strategy, demand generation, ecosystem partnerships, category positioning, and marketing operations while working directly alongside company leadership. This role offers the opportunity to define how an AI-enabled marketing organization operates, build scalable growth systems, and make a direct impact on company growth and market adoption.

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets