Head of Influencer Marketing

What You'll Be Doing:

• Deliver on DAZN’s global influencer marketing strategy across performance, brand, and fan engagement objectives
• Build and maintain a central operating model that empowers regional teams through frameworks, guidelines, and toolkits
• Deliver the model which will standardise best practices for creator selection, contracting, briefing, activation, and measurement
• Act as a strategic partner to regional teams — providing support, approvals, and quality control on major campaigns
• Lead global influencer activations for key rights, partnerships, and brand moments
• Build and manage a central creator CRM and platform ecosystem for visibility and reporting
• Foster relationships with talent agencies, platforms, and tech partners to drive global collaboration and innovation
• Lead influencer marketing budget planning, tracking, and reporting at a central level
• Develop and lead a small high-impact central team, while working closely with dotted-line regional leads.

What You'll Bring:

• Extensive experience leading influencer marketing strategies in a central or global capacity
• Strong understanding of regional market dynamics and how to scale influence programs across multiple geographies
• Experience building playbooks, frameworks, and central toolkits for use by local teams
• Deep knowledge of creator platforms (TikTok, Instagram, YouTube, Twitch) and creator marketing tools (e.g., CreatorIQ, Traackr, Upfluence)
• Track record of leading successful campaigns in partnership with influencers, athletes, or public figures
• Strong stakeholder management skills across marketing, legal, commercial, and comms
• Skilled at analysing performance and delivering insights that drive continuous improvement
• Passion for sport, digital culture, and creating fan-first content experiences.

Benefits