Head of Marketing

<p><em>Are you ready to architect the backbone of a thriving marketing strategy in a high-growth legal environment?</em></p> <p><em>Do you thrive on transforming complex marketing operations into streamlined and effective systems?</em></p> <p><em>Can you lead cross-functional teams to deliver impressive results with precision and accountability?</em></p> <p><em>Are you motivated by the opportunity to impact revenue growth and set new standards in marketing execution?</em></p> <p><strong>Final question:</strong> When faced with a challenge, do you get excited or run away?</p> <p>&nbsp;</p> <p><strong>** IMPORTANT: TO APPLY **</strong></p> <p><strong>If you have any questions, please email recruit@crisp.co only.</strong></p> <ul> <li>Please do not reach out through our website's contact information (telephone, email, or web chat) or via direct messaging on any social media platform.</li> </ul> <p><strong>To Apply: Submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens.</strong></p> <p><strong>**RECRUITERS DO NOT CONTACT**</strong></p> <p>&nbsp;</p> <h1><span style="font-size: 12pt;"><strong>Head of Marketing Operations</strong></span></h1> <ul> <li>Location: McAllen, TX, USA (On-Site Leadership Role)</li> <li>Reports To: Chief Marketing Officer</li> <ul> <li>This role reports directly to the CMO and functions as the operational second-in-command within Marketing.</li> </ul> <li>Compensation: Executive-Level Base + Performance Bonus</li> <li>Base Range: $210K–$240K</li> <li>Bonus: 20-30% Performance bonus</li> <li>Relocation Support: Available</li> <li>Role Type: Full-Time | Senior Leadership</li> </ul> <h1><span style="font-size: 12pt;"><strong>The Context</strong></span></h1> <p>We are a high-growth personal injury law firm operating in a highly competitive legal market.</p> <p>Our marketing engine spans:</p> <ul> <li>Digital performance media</li> <li>Social and content</li> <li>Traditional media (TV, radio, OOH)</li> <li>Brand development</li> <li>Intake alignment</li> </ul> <p>Strategy is strong. Demand is growing. Complexity is increasing.</p> <p>Execution infrastructure must now catch up to ambition.</p> <p>We are hiring a Head of Marketing Operations to build the operational backbone that enables sustained, disciplined growth toward nine-figure revenue.</p> <p>This role owns marketing execution infrastructure and is empowered to implement systems, restructure workflows, upgrade talent, and enforce operational standards across marketing with executive backing.</p> <h1><span style="font-size: 12pt;"><strong>The Mandate</strong></span></h1> <p>To architect and enforce the system that turns strategy into predictable, measurable output across all marketing channels.</p> <p>You will:</p> <ul> <li>Design and enforce the marketing operating system</li> <li>Standardize workflow, documentation, and accountability</li> <li>Install performance scorecards across roles</li> <li>Align campaign execution with pipeline and signed-case growth</li> <li>Reduce executive involvement in tactical coordination by building structure that holds</li> </ul> <p>You will have executive backing to implement systems, upgrade tools, restructure workflows, and elevate performance standards across the department.</p> <p>You will have authority to implement systems, improve process, upgrade tools, and elevate performance standards across the department.</p> <h1><span style="font-size: 12pt;"><strong>Scope of Ownership</strong></span></h1> <p>Operational Architecture</p> <ul> <li>Own and optimize the marketing workflow platform (ClickUp or equivalent)</li> <li>Define role-level KPIs across Creative, Performance, Social, and Traditional</li> <li>Install dashboard reporting tied to revenue and pipeline impact</li> <li>Document scalable processes across all major marketing functions</li> </ul> <p>Execution Discipline</p> <ul> <li>Drive 95%+ on-time campaign launches</li> <li>Identify bottlenecks before escalation</li> <li>Enforce clarity in deliverables, timelines, and accountability</li> <li>Establish corrective protocols when standards are not met</li> </ul> <p>Revenue Alignment</p> <ul> <li>Ensure marketing execution ties directly to qualified opportunity growth</li> <li>Translate performance data into operational adjustments</li> <li>Partner with CMO and intake leadership to close the loop between campaigns and case acquisition</li> </ul> <p>Talent &amp; Standards</p> <ul> <li>Directly oversee channel leads</li> <li>Evaluate capability gaps within the team</li> <li>Recruit and upgrade talent where needed</li> <li>Raise output standards across the department</li> </ul> <h1><span style="font-size: 12pt;"><strong>What Success Looks Like (First 9 Months)</strong></span></h1> <ul> <li>95%+ on-time campaign execution rate</li> <li>Fully systemized KPI dashboard tied to revenue impact</li> <li>Clear performance standards across all marketing roles</li> <li>Documented workflows for all core marketing functions</li> <li>50%+ reduction in CMO involvement in day-to-day execution flow</li> <li>Measurable increase in marketing throughput and campaign velocity</li> </ul> <h1><span style="font-size: 12pt;"><strong>Required Background</strong></span></h1> <ul> <li>8+ years in marketing operations or integrated marketing leadership</li> <li>Experience in high-growth environment ($50M+ revenue preferred)</li> <li>Managed multi-channel teams (8+ contributors)</li> <li>Built and enforced operational systems at scale</li> <li>Deep fluency in marketing KPIs across digital and traditional media</li> <li>Financial literacy: understands pipeline, conversion rates, CAC, and revenue impact</li> </ul> <h1><span style="font-size: 12pt;"><strong>Who Thrives Here</strong></span></h1> <p>Someone who:</p> <ul> <li>Enjoys building order in growing organizations</li> <li>Structured and decisive</li> <li>Calm under pressure</li> <li>Comfortable holding high performers accountable</li> <li>Able to challenge assumptions respectfully</li> <li>Thinks in systems, not tasks</li> <li>Motivated by building durable infrastructure, not chasing trends</li> </ul> <h1><span style="font-size: 12pt;"><strong>Scope of Impact</strong></span></h1> <p>You will build the operational backbone of a multi-channel marketing organization competing in a high-stakes, performance-driven market.</p> <p>You will work directly with executive leadership.</p> <p>You will have authority to shape structure, elevate standards, and influence revenue growth at scale.</p> <p>This is a career-defining build opportunity for a disciplined operator with massive opportunity for additional growth.</p> <h1><span style="font-size: 12pt;"><strong>Compensation &amp; Growth</strong></span></h1> <p>We recognize executive-level operators.</p> <p>Compensation includes:</p> <ul> <li>Competitive base salary as listed above, aligned with senior leadership expectations</li> <li>Performance-based bonus tied to operational KPIs and growth metrics</li> <li>Executive exposure and influence</li> <li>Clear pathway to expanded leadership as the organization scales</li> </ul> <p>&nbsp;</p> <p>Only apply if you seek to build systems that power real market dominance — and be rewarded for measurable performance.</p>