Head of Marketing

What You’ll Be Doing:

• Develop and execute marketing strategies for Belgium to achieve growth and engagement targets. 
• Lead brand positioning and creative campaigns across acquisition, CRM, digital, social, broadcast, and experiential channels. 
• Ensure brand consistency across both markets, acting as the main liaison between local and global creative teams. 
• Activate campaigns on social media and PR, leveraging influencers and owned channels to maximize reach. 
• Oversee event activations at major sports events (e.g., NFL, NHL) and B2B summits. 
• Plan and optimize content marketing strategies to drive engagement across platforms. 
• Collaborate with partner marketing teams to align and optimize joint programs. 
• Manage marketing budgets and performance tracking, ensuring ROI-driven decisions.
• Lead and mentor a high-performing team, fostering creativity, accountability, and operational excellence. 

What You’ll Bring:

• Expertise in marketing strategy, budget management, creative campaign development, social media, and partner marketing. 
• Strong communication, collaboration, and problem-solving abilities. 
• Proven experience managing teams, budgets, and cross-functional projects across multiple markets. 
• 8–10 years in sports or entertainment marketing, with deep understanding of subscription models.
• Track record in consumer marketing within a subscription-based business.
• Data-driven approach to translating metrics into actionable strategies.
• Degree in Marketing, Business, or related field (or equivalent experience). 
• Fluent in English, French and Dutch.
• Deep knowledge of football and local fan culture.
• Passion for sports and DAZN’s mission.

Benefits

• Meal tickets - 7€ a day with a personal contribution of 1.09€
• Net expense allowance
• Group insurance (3% of gross salary)
• Hospitalization insurance (DKV)
• Home work allowance when you come by private car ( max 25 Euro based upon distance in km between home -work). When coming by public transport, 100% of train costs are covered, 80% of bus / metro.
• Holiday pay and 13th month according to PC