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About the role
<p><span data-contrast="none">Noctrix Health is redefining the treatment of chronic neurological disorders with clinically validated therapeutic wearables. Our team of medical device specialists, neuroscientists, and consumer electronics engineers is dedicated to delivering prescription-grade therapy with an outstanding user experience. We have pioneered the world’s first drug-free wearable therapy, clinically proven to alleviate symptoms in adults with drug-resistant Restless Legs Syndrome (RLS). Be part of our mission to transform healthcare, improve lives, and drive meaningful change with Noctrix Health.</span><span data-ccp-props="{"201341983":2,"335559739":0,"335559740":300}"> </span></p>
<p><span data-contrast="auto">We are seeking a visionary and results-driven </span><strong><span data-contrast="auto">Head of Marketing</span></strong><span data-contrast="auto"> to lead Noctrix Health's global marketing strategy and execution. As a key member of the Executive Leadership Team, this individual will be responsible for building brand awareness, accelerating market adoption, driving customer acquisition, and supporting sustainable revenue growth across both healthcare provider and consumer audiences.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p>
<p><span data-contrast="auto">The ideal candidate brings deep expertise in direct-to-consumer (DTC) marketing, healthcare marketing, and commercial strategy within regulated industries. This leader has successfully launched innovative products, built category-defining brands, and scaled omnichannel growth engines, ideally within medical devices, digital health, consumer health technology, or wearable devices.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">This role will architect Noctrix Health's go-to-market strategy, establish a market-leading brand, and drive the next phase of commercial growth as the organization expands. </span><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 3">Responsibilities:</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":160,"335559739":80}"> </span></p>
<ul>
<li><span data-contrast="auto">Define and evolve the company's brand strategy, positioning, messaging architecture, and category leadership narrative </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Develop and execute integrated marketing strategies aligned with corporate, commercial, and product objectives </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Lead all go-to-market planning and execution for product launches, including clinical, provider, and consumer-facing campaigns </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Partner closely with Product Management, Sales, Clinical Affairs, and Commercial Operations to optimize market adoption and customer engagement </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Drive customer acquisition and revenue growth through scalable omnichannel marketing programs </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Oversee digital marketing, paid media, SEO/SEM, lifecycle marketing, CRM marketing, and customer retention initiatives </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Develop and execute demand generation programs that increase awareness, engagement, lead generation, and conversion </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Lead market research, customer segmentation, competitive analysis, pricing strategy, and demand forecasting initiatives </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Build and optimize marketing technology infrastructure, analytics frameworks, automation platforms, and reporting capabilities </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Establish KPIs, dashboards, and performance metrics to measure marketing effectiveness and return on investment </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Lead public relations, corporate communications, thought leadership initiatives, and crisis communication strategies </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Develop content strategies and campaigns that position Noctrix Health as a category-defining leader in neurological health and wearable therapeutics </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Build, mentor, and lead a high-performing marketing organization across brand, growth, digital, communications, and product marketing functions </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Manage external agencies, strategic partners, vendors, and consultants to maximize marketing effectiveness </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Serve as a strategic advisor to the Executive Leadership Team on growth strategy, market opportunities, customer insights, and brand development </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Collaborate cross-functionally to ensure message consistency and alignment across all customer touchpoints </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Develop annual marketing plans, budgets, and resource allocation strategies that support business objectives </span><span data-ccp-props="{"335559739":0}"> </span></li>
</ul>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 3">Requirements:</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":160,"335559739":80}"> </span></p>
<ul>
<li><span data-contrast="auto">10+ years of progressive marketing leadership experience, preferably within medical device, digital health, healthcare technology, consumer health, or wearable technology industries </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Proven track record of building and scaling successful direct-to-consumer (DTC) growth engines and customer acquisition programs </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Experience launching innovative products and building category-defining brands </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Deep understanding of healthcare ecosystems, regulatory environments, clinical marketing, and reimbursement dynamics </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Strong expertise in brand strategy, demand generation, performance marketing, product marketing, and customer lifecycle management </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Experience managing significant marketing budgets and measuring performance against business objectives </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Strong analytical mindset with experience leveraging data to drive marketing decisions and optimize performance </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Experience with marketing technology platforms, CRM systems, marketing automation tools, and analytics solutions </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Demonstrated success leading high-performing teams within fast-paced, growth-oriented environments </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Exceptional communication, storytelling, executive presentation, and stakeholder management skills </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Proven ability to influence and collaborate across executive leadership, product, clinical, commercial, and operational teams </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Bachelor's degree required </span><span data-ccp-props="{"335559739":0}"> </span></li>
</ul>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 3">Preferred Qualifications:</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":160,"335559739":80}"> </span></p>
<ul>
<li><span data-contrast="auto">MBA or other advanced degree preferred</span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Experience in medical devices, digital therapeutics, wearable technologies, or consumer healthcare products </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Experience supporting both healthcare provider and direct-to-consumer commercialization strategies </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Experience leading marketing organizations through rapid growth, product launches, and category creation efforts </span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="auto">Familiarity with reimbursement, patient access, and healthcare policy considerations </span><span data-ccp-props="{"335559739":0}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Compensation:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p>
<ul>
<li><span data-contrast="auto">Base Pay: >$240,000 (commensurate to experience) per year + Annual performance bonus</span><span data-ccp-props="{"201341983":2,"335559738":240,"335559739":240,"335559740":300}"> </span></li>
<li><span data-contrast="auto">Summary of benefits provided </span><span data-ccp-props="{"201341983":2,"335559738":240,"335559739":240,"335559740":300}"> </span></li>
<li><span data-contrast="auto">PTO policy</span><span data-ccp-props="{"201341983":2,"335559738":240,"335559739":240,"335559740":300}"> </span></li>
</ul>
Perks & benefits
- Paid Time Off
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