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- Employment
- Full-time
- Seniority
- Lead
About the role
Your Mission
- Full-Funnel Marketing Strategy: Develop and implement a comprehensive marketing strategy tailored to the BNL region, addressing each stage from awareness to conversion.
- Channel Management & Scaling: Plan, manage, and scale campaigns across SEA, SEO, Affiliate, Paid Social, Email, Influencer Marketing, PR, OOH, and other relevant channels.
- Brand Positioning: Define and continuously refine Upway’s brand positioning in Benelux to establish it as the go-to destination for refurbished e-bikes.
- Performance Optimization: Track, analyze, and optimize key growth metrics including CAC, CPS, and ROI to ensure sustainable business growth.
- Cross-Functional Collaboration: Work closely with global performance and product teams, as well as local operations and logistics, to align marketing with overall business objectives.
- Team Leadership: Build, mentor, and lead a high-performing local marketing team.
- Innovation & Experimentation: Continuously test and evaluate new formats, partnerships, and creative concepts to drive growth and engagement.
What We’re Looking For
Why Join Us
Perks & benefits
- Equity Compensation
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