Head of Marketing - Japan

What You'll Do

• Develop and execute Japan's full-funnel marketing strategy 
• Localize Genspark's brand positioning and product narrative for Japanese audiences
• Set marketing goals and priorities for the Japan market
• Identify opportunities and adapt strategies based on the local competitive landscape

• Lead product launches and major marketing campaigns
• Integrated campaign planning and execution across traditional, digital, social, influencer, paid, and OOH channels
• Brand localization for Japanese audiences through culturally relevant messaging, content, and creative
• Manage relationships with key external partners (PR agencies, media, strategic partners)
• Allocate budget and resources across marketing initiatives

• Manage and mentor a team of 4 marketing professionals covering brand, content, events, and partnerships
• Build team capabilities and foster a high-performance culture
• Collaborate closely with Global marketing leadership and cross-functional global teams

• Track marketing performance and ROI across channels and campaigns
• Report on Japan market progress to leadership
• Build marketing processes and systems that scale with the business

What You'll Bring

• 8-12 years of marketing experience with at least 3-5 years in leadership roles, managing teams
• Full-funnel marketing expertise: Track record building brands AND driving product adoption in Japan
• Japan market expertise: Deep understanding of Japanese consumer behavior, media landscape, and business culture
• Localization skills: Proven ability to connect media, content, branding, localization, and performance into one cohesive strategy
• Startup mindset: Experience at fast-growing tech companies—you're comfortable with ambiguity and building from scratch, while also being strategic
• Team leadership: Experience managing, developing, and inspiring marketing teams
• Cross-cultural collaboration: Ability to work effectively with global teams across time zones and cultures
• Strategic + execution-oriented: You set the vision but also ensure things get done
• Fluent in Japanese and English: Proficiency in Japanese; business-level English for Global team collaboration
• Budget management: Experience managing significant marketing budgets

⭐ Bonus Points

• A strong network across Japanese media, creators/influencers, and platform partners
• Experience localizing global campaigns for Japan beyond translation
• Experience at B2B SaaS or productivity tool companies (Notion, Slack, Dropbox, etc.)
• Understanding of product-led growth (PLG) strategies
• Experience launching US tech products in Japan market
• Strong relationships in the Japanese tech media, influencer, or partnership ecosystem
• Experience working at both large tech companies and startups
• Familiarity with AI products or developer tools

What We Offer

• 💰 Competitive salary and equity package
• ❤️ Health insurance (Japan standards)
• 📅 Flexible PTO policy
• 🏢 Tokyo office
• 🚀 Front-row seat to building Genspark's presence in one of the world's most important markets
• 🌏 Opportunity to shape a market from day one with support from a global team
• 👥 A team that values work-life balance and collaborative culture

☕ Our Vibe

📧 Ready to Join Us?