Back to all jobs
- Seniority
- Lead
About the role
<p><span data-contrast="auto">Excellent opportunity to join Betsson Group as our new Head of PPC based from our HQ in Malta.</span></p>
<h2><strong><span data-contrast="auto">What is in it for me?</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":200,"335559740":240}"> </span></h2>
<p>The Head of PPC is responsible for defining and leading the global PPC strategy across our online betting platforms. This role combines strategic ownership with hands-on leadership, including managing a team of PPC specialists and managers, driving performance across key markets, and continuously optimizing media investments to improve efficiency and scale. You will play a central role in translating business goals into scalable acquisition strategies, leveraging data and insights to enhance performance, and ensuring alignment between PPC activities and the broader marketing strategy.</p>
<h2><strong>Key Responsibilities</strong></h2>
<p> </p>
<ul>
<li>PPC strategic planning and budgeting (M+) for current or new markets</li>
<li>Supporting your team in their daily work, enabling them to achieve their goals</li>
<li>Overseeing the successful management and optimisation of PPC campaigns (Search, Video and Apps)</li>
<li>Proactive analysis of data and reporting to identify opportunities for growth or improvement of account performance and day-to-day processes</li>
<li>Guarantee the highest quality of collaboration with internal and external stakeholders</li>
<li>Proactively present new ideas to Regional managers and internal stakeholders to increase efficiency and performance.</li>
<li>Ensure that the technical infrastructure is working correctly to provide optimal tracking and reporting.</li>
<li>Collaborate with Google Account Managers and other external suppliers to constantly optimise tactics and improve account performance.</li>
</ul>
<p> </p>
<h2><strong><span data-contrast="auto">Requirements: </span></strong></h2>
<ul>
<li>3+ years experience managing a team of at least 3 professionals</li>
<li>5+ years of hands-on PPC experience, ideally within the iGaming industry, or background in a multi-brand environment</li>
<li>University degree in Marketing or equivalent work experience</li>
<li>Google Ads certified preferred.</li>
<li>Experience with keyword research, analysis, expansion, optimisation tools.</li>
<li>Experience managing multiple markets or within a global environment</li>
<li>Experience with paid media, Search Ads 360, YouTube Ads.</li>
<li>Excellent Excel skills.</li>
<li>Self-motivated with an analytical approach to problem solving and excellent communications skills</li>
</ul>
<h2 style="text-align: center;"><span data-contrast="auto">Challenge accepted?</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":200,"335559740":240}"> </span></h2>
<h2 style="text-align: center;"><strong><em><span data-contrast="auto">By submitting your application, you understand that your personal data will be processed as set out in our </span></em></strong><a href="https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&data=02%7C01%7C%7C3a20ee474bdc4c6e3c0708d7f25cecc8%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244353233614389&sdata=AU%2Fhd6%2BEo1YFOdJ4nv%2FfKCYpmRNmvuzPrTyiZlbgys4%3D&reserved=0"><strong><em><span data-contrast="none">Privacy Policy.</span></em></strong></a><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":200,"335559740":240}"> </span></h2>
<p><span data-contrast="auto"> </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":200,"335559740":240}"> </span></p>
<p><span data-contrast="auto"> </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":200,"335559740":240}"> </span></p>
<p><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":288}"> </span></p>
755,000+ hidden jobs like this
Betsson Group and thousands of companies post here first — often days before LinkedIn or Indeed. Your first 5 applications are free; go Pro to apply without limits.
Everything Pro unlocks:
- Unlimited applications — free stops at 5
- Track every application in one place
- Apply straight to the source, one click
- Save & organize roles you love
- Roles pulled from company boards before the big sites
