Lead/Head of Product Analytics (X-Sell)

<p>We are building the next generation of our X-Sell system and are looking for a Product Analytics Lead/Head to own the analytical and decision-making foundation behind how we engage customers across products.</p> <p>&nbsp;</p> <p>You will shape how we prioritise offers, orchestrate customer communication, and design the business logic behind cross-sell decisions, ensuring customers receive the right offer, at the right time, through the right channel.&nbsp;This is a high-impact opportunity to define an end-to-end recommendation ecosystem from the ground up, partnering closely with Product, ML, and Engineering teams to turn ideas into scalable production systems.</p> <p>&nbsp;</p> <p>&nbsp;</p> <h3><strong>What you’ll do:</strong></h3> <ul> <li>Own end-to-end analytics for the X-Sell system, driving decisions across customer engagement, offer prioritisation, and recommendation logic</li> <li>Design the analytical framework for cross-sell and next-best-offer strategies across our entire customer base</li> <li>Build prioritisation logic for customer offers and communication, ensuring a smart and scalable approach&nbsp;</li> <li>Partner closely with Product, ML, and Engineering teams to define business requirements for recommendation models and identify the most valuable use cases for ML applications</li> <li>Translate business goals into analytical and model requirements: define what should be optimised, which signals and features matter, and how success should be measured</li> <li>Drive experimentation culture through A/B testing, customer insights, and incremental optimisation of recommendation mechanics</li> <li>Generate insights on customer behaviour and communication effectiveness to improve engagement and conversion across products</li> <li>Help define where and how recommendation models should be implemented in production, aligning multiple stakeholders around priorities and execution</li> <li>Establish scalable processes and decision-making frameworks for cross-sell initiatives in a fast-growing environment</li> </ul> <p>&nbsp;</p> <h3><strong>What makes you a great fit:</strong></h3> <ul> <li>Experience with X-cell or similar products</li> <li>A mathematical or technical degree from a top-tier university (MSU, MIPT, HSE, MSTU, MEPhI, NSE, etc.)</li> <li>Expert knowledge of mathematical statistics, probability theory, and systematic thinking</li> <li>Advanced SQL and Python&nbsp;</li> <li>Hands-on experience with Tableau, Superset, or similar BI tools to translate data into actionable insights</li> <li>Ability to understand business objectives and transfer them into technical analytical tasks</li> <li>Experience in building processes and scaling them in fast-paced environments</li> <li>English proficiency (B1+) for effective collaboration within our international community</li> </ul> <h3><strong>Our ways of working:</strong></h3> <ul> <li><strong>Innovative Spirit:</strong> a team from the best technical universities</li> <li><strong>Honest Feedback:</strong> valuing open, transparent communication</li> <li><strong>Supportive Team: </strong>a strong, collaborative community</li> <li><strong>Celebrating Achievements:</strong> recognizing our wins together</li> <li><strong>High-Tech Environment:</strong> a team full of smart and revolutionary people who dare to challenge the status quo of incumbent finances</li> </ul> <h3><strong>Our benefits:</strong></h3> <ul> <li><strong>Relocation support to one of our hubs </strong>with full visa &amp; permit support to the employee and family</li> <li><strong>Flexible work </strong>from one of our offices&nbsp;</li> <li><strong>Healthcare</strong> <strong>Coverage</strong></li> <li><strong>Education Budget:</strong> Language lessons, professional training and certifications</li> <li><strong>Wellness Budget: </strong>Mental health and fitness activity reimbursements</li> <li><strong>Vacation policy: </strong>20 working days of annual leave and paid sick leave</li> </ul> <p>&nbsp;</p>