Head of Product Marketing

The Role:

What You’ll Own:

Positioning, Messaging & Narrative Leadership

• Define clear, differentiated positioning that answers: why us, why now, and for whom
• Turn product capabilities into compelling narratives that drive understanding and action
• Establish messaging frameworks that scale across marketing, sales, and product
• Push back on unclear product strategy or undifferentiated features to ensure market clarity

Go-To-Market Strategy (Not Just Execution)

• Lead GTM strategy from insight to positioning to launch to adoption
• Ensure every launch is anchored in a clear customer problem and differentiated value
• Build repeatable GTM systems without creating unnecessary process

Customer & Market Insight (Point of View Creation)

• Go beyond collecting insights and synthesize them into strong perspectives
• Identify where current messaging is weak, generic, or misaligned with reality
• Translate market, competitive, and customer signals into strategic direction

Product Influence & Strategic Partnership

• Act as a thought partner to Product leadership, not just a downstream function
• Challenge roadmap and feature prioritization when differentiation is unclear
• Help shape what gets built based on market opportunity and positioning strength

Product-Led Growth & Adoption

• Shape how users experience value from first touch to expansion
• Partner with growth and product teams to ensure messaging drives activation and conversion
• Ensure in-product experiences reflect the same narrative as external messaging

Performance & Iteration

• Define what success looks like for product marketing beyond assets shipped
• Continuously refine positioning and messaging based on market response
• Connect messaging to measurable impact such as pipeline, adoption, and retention

Cross-Functional Leadership

• Align Product, Sales, Marketing, and CS around a shared narrative
• Raise the bar for how teams communicate product value
• Influence without authority through clarity, conviction, and evidence

What “Great” Looks Like in This Role:

• You create messaging that competitors cannot easily replicate
• You turn ambiguity into clarity quickly
• You are comfortable saying “this isn’t differentiated enough”
• You elevate the thinking of the entire organization, not just the output
• Your work changes how the company talks about itself and wins

Requirements:

• 7 to 12+ years in B2B SaaS product marketing, with experience owning positioning and GTM strategy
• Bachelor's Degree in Marketing, Business Administration, or equivalent work experience
• Demonstrated ability to define clear, differentiated positioning in competitive markets
• Strong strategic thinking. You don’t just execute, you define direction
• Proven ability to influence product strategy and challenge stakeholders constructively
• Exceptional storytelling. You simplify complex ideas into clear, compelling narratives
• Deep customer empathy paired with strong judgment. You know what matters and what doesn’t
• Experience in high-growth environments where ambiguity is high

• Experience with PLG and self-serve growth models
• Background in eCommerce, SaaS marketing, or automotive
• Experience rebuilding or redefining positioning in an existing product or company

• Using AI tools responsibly to accelerate research, analysis, documentation, and problem-solving
• Exercising strong judgment around data privacy, accuracy, and ethical use
• Continuously learning and adapting as AI capabilities evolve

Compensation