Head of Programmatic - Relocation

<div class="content-intro"><p>Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.<br>Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.</p></div><h1 data-start="235" data-end="261"><strong data-start="237" data-end="261">Head of Programmatic</strong></h1> <p data-start="263" data-end="445">We’re seeking a visionary <strong data-start="289" data-end="313">Head of Programmatic</strong> to lead our in-house programmatic function and shape the future of digital media for our renowned casino and sports betting brands.</p> <p data-start="447" data-end="734">As the Head of Programmatic, you will own the strategic direction, operational excellence, and innovation across all programmatic channels. You will lead a high-performing team, drive cross-functional alignment, and ensure programmatic media delivers measurable business impact at scale.</p> <hr data-start="736" data-end="739"> <h3 data-path-to-node="2">Locations:</h3> <h3 data-path-to-node="3">Open to candidates currently based in, or willing to be relocated to Lisbon!<br><br></h3> <h2 data-start="741" data-end="771"><strong data-start="744" data-end="771">Key Responsibilities</strong></h2> <h3 data-start="773" data-end="810"><strong data-start="777" data-end="810">Leadership &amp; Team Development</strong></h3> <ul data-start="811" data-end="1170"> <li data-start="811" data-end="949"> <p data-start="813" data-end="949">Lead, inspire, and grow the programmatic department, fostering a culture of continuous learning, accountability, and high performance.</p> </li> <li data-start="950" data-end="1043"> <p data-start="952" data-end="1043">Define team structure, development roadmaps, and hiring plans to support business growth.</p> </li> <li data-start="1044" data-end="1170"> <p data-start="1046" data-end="1170">Act as a strategic mentor, providing direction across complex programmatic initiatives and ensuring best-in-class execution.</p> </li> </ul> <h3 data-start="1172" data-end="1199"><strong data-start="1176" data-end="1199">Strategic Ownership</strong></h3> <ul data-start="1200" data-end="1519"> <li data-start="1200" data-end="1374"> <p data-start="1202" data-end="1374">Own the long-term programmatic strategy across display, video, DOOH, CTV, and emerging channels, ensuring alignment with company-wide marketing and commercial objectives.</p> </li> <li data-start="1375" data-end="1519"> <p data-start="1377" data-end="1519">Partner closely with senior marketing leadership, brand teams, CRM, data teams, and analytics to create unified, data-driven media strategies.</p> </li> </ul> <h3 data-start="1521" data-end="1551"><strong data-start="1525" data-end="1551">Operational Excellence</strong></h3> <ul data-start="1552" data-end="1929"> <li data-start="1552" data-end="1714"> <p data-start="1554" data-end="1714">Oversee full-funnel programmatic operations, including audience strategy, platform selection, bidding frameworks, optimization methodologies, and measurement.</p> </li> <li data-start="1715" data-end="1823"> <p data-start="1717" data-end="1823">Establish repeatable processes, playbooks, and frameworks that scale globally across markets and brands.</p> </li> <li data-start="1824" data-end="1929"> <p data-start="1826" data-end="1929">Ensure integration of programmatic activity with broader paid media, creative, and lifecycle marketing.</p> </li> </ul> <h3 data-start="1931" data-end="1962"><strong data-start="1935" data-end="1962">Performance &amp; Reporting</strong></h3> <ul data-start="1963" data-end="2297"> <li data-start="1963" data-end="2091"> <p data-start="1965" data-end="2091">Lead the creation and communication of advanced performance dashboards, insights reports, and executive-level presentations.</p> </li> <li data-start="2092" data-end="2210"> <p data-start="2094" data-end="2210">Translate complex data into actionable recommendations that influence strategic decisions across the organization.</p> </li> <li data-start="2211" data-end="2297"> <p data-start="2213" data-end="2297">Define and monitor KPIs tied to business outcomes rather than surface-level metrics.</p> </li> </ul> <h3 data-start="2299" data-end="2339"><strong data-start="2303" data-end="2339">Innovation &amp; Industry Leadership</strong></h3> <ul data-start="2340" data-end="2731"> <li data-start="2340" data-end="2516"> <p data-start="2342" data-end="2516">Stay ahead of industry trends - including AI, identity solutions, privacy changes, and new inventory opportunities - to guide the business through a rapidly evolving ecosystem.</p> </li> <li data-start="2517" data-end="2620"> <p data-start="2519" data-end="2620">Drive testing, adoption, and optimization of key technologies (DSPs, SSPs, DMPs, CDPs, ad servers).</p> </li> <li data-start="2621" data-end="2731"> <p data-start="2623" data-end="2731">Build and manage relationships with major platforms, vendors, and partners to secure competitive advantages.</p> </li> </ul> <hr data-start="2733" data-end="2736"> <h2 data-start="2738" data-end="2760"><strong data-start="2741" data-end="2760">Requirements</strong></h2> <ul data-start="2762" data-end="3653"> <li data-start="2762" data-end="2879"> <p data-start="2764" data-end="2879">7+ years experience in programmatic advertising, with at least 3 years in a leadership or senior management role.</p> </li> <li data-start="2880" data-end="2969"> <p data-start="2882" data-end="2969">Proven success in building, managing, and scaling high-performing programmatic teams.</p> </li> <li data-start="2970" data-end="3105"> <p data-start="2972" data-end="3105">Expert-level knowledge of the programmatic ecosystem - including auction dynamics, identity, measurement, and ad tech infrastructure.</p> </li> <li data-start="3106" data-end="3232"> <p data-start="3108" data-end="3232">Hands-on and managerial experience with major platforms such as DV360, Adform, The Trade Desk, Criteo, AdRoll, and others.</p> </li> <li data-start="3233" data-end="3344"> <p data-start="3235" data-end="3344">Demonstrated ability to drive measurable business impact through strategic media planning and optimization.</p> </li> <li data-start="3345" data-end="3455"> <p data-start="3347" data-end="3455">Strong analytical mindset, excellent problem-solving skills, and confidence working with complex datasets.</p> </li> <li data-start="3456" data-end="3545"> <p data-start="3458" data-end="3545">Ability to influence senior stakeholders and collaborate across multiple departments.</p> </li> <li data-start="3546" data-end="3653"> <p data-start="3548" data-end="3653">Comfortable navigating and adapting to rapidly evolving technologies, regulations, and market conditions.<br><br></p> </li> </ul><div class="content-conclusion"><p>Reshape marketing
with us. Let’s work!&nbsp;</p> <p><strong>By submitting your application, you agree to our <a href="https://www.medieragency.com/privacy-policy" target="_blank">Privacy Policy.</a></strong></p></div>