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Head of Regional Marketing APAC

inDrive
MalaysiaHybrid2mo ago
Employment
Full-time
Seniority
Lead

About the role

Key Responsibilities

  • Regional Strategy: Develop and execute a regional marketing strategy aligned with global business objectives to drive key performance metrics and strengthen brand positioning across APAC
  • Revenue & Growth: Drive revenue growth by maximizing both acquisition and retention, while improving marketing investment efficiency
  • Cross-Functional Alignment: Partner closely with Product, Marketplace, Driver Operations, Business Development, and Analytics teams to align marketing initiatives with overall marketplace performance
  • Agency & Partner Management: Work with internal teams and external partners (including creative, media, and influencer marketing agencies, as well as strategic partners) to execute high-impact marketing initiatives
  • Stakeholder Management: Regularly communicate marketing performance, strategic priorities, and growth opportunities to regional and global leadership, including C-level executives
  • Regional Scope: Indonesia, Philippines, Malaysia, Nepal, Bangladesh, Thailand, India and new launches within the APAC region

Skills, Knowledge & Expertise

  • Proven Leadership: 10+ years of experience in digital consumer marketing, with at least 5+ years in senior leadership roles (Marketing Director, Head of Marketing) in global or high-growth technology companies
  • Industry Background: Strong experience working with mobile-first products, preferably within E-commerce, Ride-Hailing, Fintech/Banking, or similar high-growth sectors
  • Ecosystem Expertise: Experience with ecosystem-based marketing and cross-sell optimization in a multi-product environment is a significant advantage
  • Market Context: Deep understanding of the APAC media landscape and consumer behavior
  • Performance: Proven ability to develop and execute large-scale marketing strategies that drive measurable business results
  • Strategic & Analytical: Highly analytical mindset with the ability to translate complex data into actionable strategies, financial forecasts, and growth models
  • Communication: Fluent in English with the ability to communicate complex ideas and present effectively to senior stakeholders

Job Benefits

  • Why join us 
    • Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
    • Develop your professional skills with access to mentoring, career consulting, and learning programs.
    • Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
    • Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
    • Work alongside people who take initiative, speak openly, and challenge themselves to grow.
    • Improve your language skills through co-financed courses and internal speaking clubs.
  • Final benefits may vary depending on the location

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