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Head of Sales

Carma
Carma HQHybrid1w ago
Employment
Permanent Full Time
Seniority
Lead

About the role

How you'll do it

  • Lead Carma's sales function to deliver strong conversion performance, sustainable growth and exceptional customer outcomes.
  • Develop and execute sales strategies that maximise vehicle deliveries, conversion rates, finance penetration, trade-in uptake and customer satisfaction.
  • Build and continuously improve the end-to-end sales journey, identifying opportunities to optimise customer engagement, sales processes and team effectiveness.
  • Use data, reporting and customer insights to drive decision making, improve performance and uncover new growth opportunities.
  • Design and refine sales operating models, team structures, incentive programs and performance frameworks that support scale.
  • Partner closely with Marketing to improve lead quality, customer acquisition and full-funnel conversion performance.
  • Collaborate with Product and Technology teams to enhance systems, workflows and sales productivity.
  • Build, coach and develop a high-performing sales team through strong leadership, accountability and capability development.
  • Drive a culture of continuous improvement by leveraging technology, automation, AI and best-practice sales methodologies.
  • Act as a senior leader within the business, contributing to strategic planning, cross-functional initiatives and Carma's long-term growth objectives.

What you'll bring

  • 8+ years' experience in sales leadership roles with a proven track record of improving conversion performance and delivering strong commercial outcomes.
  • Experience within B2C or B2SMB environments, particularly those involving shorter sales cycles and high-consideration purchases.
  • Strong strategic thinking combined with a hands-on, execution-focused leadership style.
  • Demonstrated success designing and optimising sales operating models, performance frameworks, incentive structures and capability programs.
  • Strong analytical capability with the ability to interpret data, identify trends and translate insights into action.
  • Experience leading teams within fast-paced, high-growth, scale-up or startup environments.
  • Exceptional coaching, leadership and performance management skills.
  • Strong stakeholder management capabilities with the ability to influence and collaborate across multiple functions.
  • Commercial acumen with the ability to align sales strategy to broader business objectives.
  • Experience leveraging CRM platforms, sales technologies, automation and AI-enabled tools to improve performance and efficiency.

    Highly Regarded

  • Experience leading phone-based or inside sales teams of 15+ team members.
  • Experience partnering closely with Product and Technology teams to improve systems, workflows and operational effectiveness.
  • Experience within automotive, finance, property, solar or other high-consideration purchasing environments.
  • Experience working closely with Marketing teams to develop customer acquisition and conversion strategies.

What's in it for you?

  • Join our high-performing, forward-thinking team and help shake up car buying and selling in Australia.
  • We love social events, from parties to go-karting and bake sales, there’s something for everyone.
  • We wouldn’t be a car business if we didn’t give you some $$ off our Carma cars, parts and NRMA cover.

    Carma promotes Equal Employment Opportunities and is committed to safe work practices.

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