Head of Sales Benelux

Your missions

• Lead the B2B sourcing / sales team: Build, coach, and lead a high-performing B2B sourcing / sales team.
• Unlock and develop key retail partners and buying groups through effective negotiation and long-term partnership building, fostering strong commercial relationships that drive sustainable growth and mutual success.
• Define the B2B sourcing / sales strategy: Develop a comprehensive B2B strategy for the Benelux market in terms of bike shops portfolio management, partner tiering and allocation, field cadence…
• Own and optimize the team performance : Track and improve key KPIs such as bikes sourced, portfolio growth and activity rate
• Deploy New Services : As we develop new opportunities to collaborate with our partners (pickup, dropoff, maintenance), lead the deployment on the ground and co-design partner communications (newsletters, point-of-sale materials, etc.)
• Improve sales operations: Design and implement scalable sales processes, CRM workflows, and operational frameworks.

What you will need

• B2B Experience: 5+ years in B2B Sales / Business Development. Experience in the cycling industry is a plus, but we value "Sales DNA" (FMCG, SaaS, Field Sales) above all else. 
• Leadership: 3+ years of management experience with a proven track record in leading teams and/or building sales structures from the ground up.
• Strategic Mindset: Ability to structure and prioritize the efforts of your teams based on both quantitative and qualitative insights to deliver expected results with maximum efficiency
• Road Warrior: You are energized by being in the field. You are willing to travel 60-80% of the time across France (and occasionally Southern Europe) to be close to your team and to your partners
• Languages: Native level in Dutch and professional proficiency in English (for internal reporting). French is a plus.
• A genuine passion for life on two wheels: Our partners are true enthusiasts, and so are we. Your authentic excitement for bikes will be the key to unlocking conversations, building trust, and establishing yourself as a relevant peer in the industry.

Why Join Upway

• Impact: You are directly contributing to the decarbonization of mobility by giving thousands of e-bikes a second life.
• Autonomy: You are the owner of your territory. We give you the tools, but you build the strategy.