Head of SEO, PPC & Performance (B2B)

What that means day to day

• Build and execute a comprehensive SEO strategy focused on growing non‑brand visibility and qualified organic demand. 
• Lead technical SEO improvements, including indexation, site architecture, structured data, performance optimisation, and release governance. 
• Own the content SEO programme, including opportunity mapping, content briefs, optimisation, refresh cycles, and performance measurement. 
• Run a structured CRO programme to improve conversion rates across priority journeys, landing pages, and key user flows. 
• Own the PPC (paid search) strategy and execution to drive qualified demand, aligned to commercial priorities, ICPs, and target accounts. 
• Build, manage, and optimise Google Ads (and other relevant platforms) account structure, keywords, audiences, ad copy, and landing page alignment to hit CPL/CAC and pipeline targets. 
• Own paid search budgets, pacing, and forecasting; produce clear performance reporting (spend, efficiency, leads, pipeline, revenue) with insights and actions. 
• Run structured experimentation across ads and landing pages (messaging, offers, forms, layouts) to improve conversion rate, quality, and cost efficiency. 
• Ensure end‑to‑end measurement for PPC, including conversion tracking, tagging governance, and CRM integration in partnership with RevOps. 
• Implement and maintain robust tracking, dashboards, and reporting that clearly connect website activity to CRM pipeline and revenue. 
• Create and maintain a prioritised SEO and website performance roadmap, delivering consistently in collaboration with internal teams. 
• Reduce reliance on external agencies by bringing SEO, PPC, and web performance best practice in‑house through documentation, standards, enablement, and (where required) specialist hiring. 

What you’ll need to be successful

• Proven experience leading SEO and web performance for a B2B lead‑generation website. 
• Strong technical SEO track record with the ability to partner effectively with Engineering and development teams. 
• Demonstrable CRO and experimentation experience. 
• Confident use of GA4 and Google Search Console to diagnose issues and measure performance. 
• Hands‑on PPC experience (Google Ads), including campaign build, optimisation, budget management, and performance reporting. 
• Understanding of paid media tracking and attribution basics (conversion tracking, UTM discipline, and connecting lead sources to pipeline in CRM). 
• Clear and confident communicator, able to translate data into decisions and align stakeholders across the business. 

• Experience working in regulated, trust‑led, or high‑consideration B2B sectors. 
• Strong copy and messaging instincts, particularly for landing page and conversion optimisation. 
• Experience beyond Google Ads (e.g., Microsoft Advertising, LinkedIn Ads) and managing B2B lead‑gen/ABM-aligned paid search programmes. 
• Experience building or developing a small in‑house growth or web performance function. 

What you'll get in return

• A response to your application within 15 working days
• An interview process consisting of:
  • An initial discovery call with the recruiter
  • A first stage interview via Microsoft Teams 
  • Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role