Healthcare B2B IT Writer

Objective
To support Client's North American marketing team with high-quality, brand-aligned content tailored to healthcare IT audiences, enabling greater demand generation, campaign success, and event impact without adding full-time headcount.

Profile Overview
Client is seeking a seasoned B2B writer with strong experience in healthcare IT, ideally with familiarity in the imaging/diagnostics space. The writer must be able to seamlessly mirror Client’s updated tone and voice, follow clinician-first messaging, and create marketing content geared toward sophisticated health system buyers and decision-makers, including radiologists, cardiologists, CIOs, and CMOs.

Scope

• Commitment: 12 hours per week
• Engagement Type: 6 month commitment to start, but could extend
• Start Date: Beginning of March

Responsibilities

• Create B2B email copy for demand generation and ABM campaigns targeting three core personas: radiologists, cardiologists, and IT professionals
• Write microsite and landing page content for major trade shows and events
• Develop promotional emails and event announcements driving traffic to microsites
• Draft light marketing collateral (e.g., brochures, case study)
• Repurpose existing white papers into bite-sized sales enablement and social content
• Ensure tone alignment with Client's refreshed brand and clinician-first positioning
• Collaborate and communicate clearly with a lean, high-performing internal team

Skills and Qualifications

• Proven experience writing for B2B healthcare or healthcare IT audiences (not patient-facing)
• Familiarity with enterprise imaging, diagnostic workflows, or radiology/cardiology systems a strong plus
• Ability to work independently with minimal supervision
• Strong grasp of demand generation and account-based marketing (ABM) content styles
• Comfortable with fast-paced content production cycles and team integration
• Exceptional command of brand tone, voice, and strategic messaging

About Client
Client is a global leader in healthcare IT, specializing in enterprise imaging solutions that support radiologists, cardiologists, and other clinicians with efficient, vendor-neutral platforms. The North American marketing team is agile, close-knit, and focused on high-impact content creation that supports branding, demand generation, and sales enablement across health systems.